Homework wk 4 Assignment Example | Topics and Well Written Essays - 750 words

Schoolwork wk 4 - Assignment Example A transient credit is an advance given for all things considered a three-year time span. An overdraft is the place the bank permits a client to overdraw cash from the bank, which occurs inside as far as possible. A variable pace of intrigue is charged on the sum the partnership is overdrawn on consistent schedule. Momentary getting has a self-exchanging nature, where the organization gets transient advances, utilizes it get more stock that thusly advance creation of progressively last item to fulfill need. Receivables because of the deals from that point, become money which is utilized to pay for the occasional transient advance and spread related long haul financing costs. These wellsprings of liquidity include an understanding between a credit offering office and the organization. Along these lines, a variable or fixed rate intrigue is constantly charged by the approaches and terms and states of the moneylender. With the yearly normal buys and the normal records payable it is conceivable to get creditor liabilities turnover proportion which is the occasions the records payable are turned over or buys paid for in a

LVMH’s company Essay

Qualities LVMH has a solid brand situating implying that the organization emphatically positioned itself as a pioneer in the extravagance part. The organization offers in excess of 60 brands of high worth observation and personality to their clients. Because of high client unwaveringness, picture of their brands and worth observation those brands are less influenced by monetary cycles. Most obviously, LVMH communicated versatility against the financial conditions explicitly in 2009 and 2008. This is a marker that the quality of their brands empowers their incomes to continue development even through touch financial circumstances. This is because of their immense client base over the globe joined by their faithfulness; therefore, making their entrance to new markets with fast. The relationship of LVMH with famous people and significant occasions have empowered them to upgrade their extravagance situating. For instance, Charlize Theron speaks to the Jadore aroma by Dior, while Moet and Chandon situated their interchanges stage to occasions like the Oscars and the Golden Globe. Those showcasing methodologies were pointed so as to expand their image perceivability and review. In addition, their clients are focused on effectively through upgrading their brands pictures. All things considered, those affiliations would in the long run increase the extravagance and its worth that LVMH targets building. Shortcomings An inadequacy in LVMHs organization is their restricted nearness in the retail division. This implies the organization is profoundly dependant on deals to retailers. This thus has caused the companys extravagance merchandise helpless against destocking by their retailers so as to maintain a strategic distance from misfortunes. Most clearly, the wines, gems, and watches offices were exceptionally influenced adversely by the retailers destocking. Along these lines, this has made LVMHs incomes at risk for destocking made by retailers. There is additionally a shortcoming obvious in the irreconcilable circumstance inside the organization, where LVMH would be classified into two significant portions: style versus alcohol markets. Be that as it may, the companys expansive obtaining of the art auction advertise Pury and Luxemborg has been addressed because of some analysis that it adds more weight to LVMH. This is one more measures to the irreconcilable circumstance accepted to be inside managed inside the organization. Openings The extravagance showcase is accepted to be a developing business sector in the rising economies. The developing high total assets people (HNWI) in a great deal of nations over the globe is a pointer that the deals of extravagance items are evaluated to increment. As a result, LVMH has been centering in expanding their interest in rising nations, for example, the Middle East, in their expectations that higher development rates will be obvious. Besides, LVMH had the option to survey the patterns in those business sectors explicitly in Asias advertise so as to succesfully infiltrate them. Consequently, the development of the HNWIs riches joined by the structure of ventures to reach to a more extensive client base would escalate and broaden LVMHs income stream. LVMH owes a lot of their piece of the overall industry to their items on womens extras. This would remember their brands for satchels, gems, and watches among numerous others. In spite of the fact that the style extras has seen a ruin during 2009; by and by, it is indicating that it is uprising to a recuperation into development since 2010. Most prominently, ladies totes were the most remarkable in the adornments advertise development contrarily responding to the business sectors decline during a similar time. Those calfskin products have been an incredible pointer in both the men and womens classes in the piece of the pie that there is a high development of deals and income. Regardless of whether key markets have been encountering low development because of the monetary breakdown and recuperation, the adornments advertise demonstrates as a chance to LVMH for development. Particular retailing gives a chance to LVMH in one of the most developing markets on the planet: China. Despite the fact that particular retailing has seen a decrease in development because of limitations in spending because of less measure of voyagers; in any case, China the travel industry is anticipated to show a vigorous extension. The financial progression; just as, the consistent turn of events and change in China supported their travel industry. Some indicators have been anticipating that China would be a main the travel industry goal by 2020. Along these lines, LVMH has been centered around propelling its specific retailing in China so as to take a beneficial position from this developing the travel industry as far as income.

Nursing experiential learning paper Essay Example | Topics and Well Written Essays - 750 words

Nursing experiential learning paper - Essay Example m a visit to the language structure school point such that essential information about networks is of vital significance to network wellbeing offices with respect to the arrangement of care which expands self-rule to the people, families and networks also. In this specific case, picking up information about the strict and social convictions of a specific gathering of individuals would significantly help particularly in demystifying the legend that customary ceremonies and supplications are compelling solutions for diseases than traditional human services. It would give the neighborhood individuals a feeling of autonomy and independence in essential social insurance issues. For example, vaccination against executioner infections in outset, for example, lockjaw or diphtheria is the best cure in the avoidance of such ailments. This information would edify the families particularly on the embodiment of essential human services. Then again, this visit was likewise edifying in that social event data about networks comprised of a various populace would empower compelling correspondence between customer populaces and other human services suppliers in the administration of medicinal services. This would likewise empower rehearses in set up jobs to give financially savvy, quality heath care in both organized and unstructured settings. This would be founded on the idea that anticipation is better than fix since it would be financially savvy to forestall a sickness at grassroots level before its episode. This visit was additionally viable in building a feeling of individual and expert improvement as a component of the deep rooted learning process in the nursing club. Getting direct data about totals and networks empowers a wellbeing specialist to be objective particularly when managing an assorted populace with broadened needs also. The principle goal would be the arrangement of value human services paying little heed to statement of faith or conviction framework. Another visit to the town wellbeing division likewise found that the populace

Neutralization, Reaction between alkali and ammonium compound Essay Example

Balance, Reaction among soluble base and ammonium compound Paper Quality of Acid and Alkali, Reacting Masses, Volumetric AnalysisIn which of the accompanying cases may it get a total neutralization?(1)25.0 cm3 of 0.120 M sulphuric corrosive and 50cm3of 0.120M sodium hydroxide solution(2)50.cm3 of 0.5 M Sodium hydroxide and 0.025 moles of fluid ammonium chloride(3)20.0cm3 of 0.100M phosphoric corrosive and 30.0cm3 of 0.200 M potassium hydroxide solution(4)Dissolve 0.2025g of strong sodium hydroxide in water and make up to 250cm3 of arrangement, at that point 25.0cm3 of this arrangement is added to 50.0cm3 of 1M hydrochloric acidA.2B.1, 3C.3, 4D.1, 2, 4Option 1:H2SO4(aq) + 2NaOH(aq) Na2SO4(aq) +H2O(l)Mole proportion of H2SO4 : NaOH = 1:2?Using the formula,Molarity of an answer M or mol dm-3= Number of moles of solute (mol)/Volume of arrangement (dm3)?Number of moles of solute (mol)= Molarity of an answer M or mol dm-3X Volume of arrangement (dm3)Number of moles of H2SO4 given: 0.12 X (25.0/1000)= 0.003molNumber of moles of NaOH given: 0.12 X (50.0/1 000)= 0.006molMole proportion of H2SO4 : NaOH = 0.003/0.006 = 1:2Therefore, choice (1) is correct.Option 2 :NaOH(aq) + NH4Cl (aq) NaCl(aq)+ NH3(g) + H2O(l)Mole proportion of NaOH : NH4Cl = l :1?Using the formula,Molarity of an answer M or mol dm-3= Number of moles of solute(mol)/Volume of arrangement (dm3)?Number of moles of solute(mol)= Molarity of an answer M or mol dm-3X Volume of arrangement (dm3)Number of moles of NaOH given: 0.5X (50/1000)= 0.025molMole proportion of NaOH : NH4Cl = 0.025/0.025= 1:1This shows that neither NaOH nor NH4Cl will be in overabundance, in this way the response is finished. In any case, alternative (2) is as yet inaccurate as the response among salt and ammonium compound isn't considered as balance. Balance alludes to the mix of hydrogen particles, H+(aq) and hydroxide particles ,OH-(aq) ( or oxide ions,O2-) to frame water atoms, H2O(l). The result of balance must be salt and water.Therefore, choice (2) is incorrect.Option 3This alternative tests the c omprehension of solidarity of corrosive and alkali.Many understudies may have just dismissed this choice quickly when they have the principal look on it as they have the regular confusion that contrasted and a solid corrosive of a similar volume and fixation, a frail corrosive requires a littler measure of soluble base for complete balance, therefore, the antacid will be in excess,thus it's anything but a total balance. Truth be told, during balance with a solid soluble base, for example, sodium hydroxide arrangement, an ever increasing number of particles of the powerless corrosive will ionize and in the long run all the atoms ionize to give H+ (aq) ions.Also, they may over-center around the idea that feeble corrosive can respond with solid antacid to create acidic salt, rather than ordinary salt.e.g : H3PO4(aq) + NaOH(aq) NaH2PO4(aq) +H2O(l)H3PO4(aq) + 2NaOH(aq) Na2HPO4(aq) +2H2O(l)These above responses are totally right, yet we need to answer cautiously for what the inquiry asks. It said In which of the accompanying cases may it acquire a total balance? It isn't essential for the salts delivered is acidic, we can't wipe out the case that ordinary salt is formed.Whether the balance is finished or not must be dictated by mole calculation.H3PO4(aq) + 3KOH(aq) K3PO4(aq) +3H2O(l)Mole proportion of H3PO4: KOH = 1:3Using the equation,? Molarity of an answer M or mol dm-3= Number of moles of solute (mol)/Volume of arrangement (dm3)?Number of moles of solute (mol)= Molarity of an answer M or mol dm-3 X Volume of arrangement (dm3)Number of moles of H3PO4 given: 0.100 X (20.0/1000)= 0.002molNumber of moles of KOH given: 0.200X (30.0/1000)= 0.006molMole proportion of H3PO4: KOH = 0.002/0.006 = 1:3Therefore, choice (3) is correct.Option 4:HCl(aq) + NaOH(aq) NaCl(aq) +H2O(l)Using the formula,Molarity of an answer M or mol dm3= Number of moles of solute (mol)/Volume of arrangement (dm3)Number of moles of solute (mol)Number of moles of HCl utilized: 1X (50/1000)= 0.05molFro m the concoction equation,We can see that mole proportion of HCl: NaOH = 1:1Number of moles of NaOH required for complete balance: 1X0.05mol= 0.05molNumber of moles in 250cm3 of NaOH: Mass(g)/Molar mass(gmol-1)= 2.025/(23.5 + 16.0 + 1.0)= 0.05molNumber of moles in 25 cm3 of NaOH : 0.005/10= 0.005 molMole proportion of HCl: NaOH = 1:1Number of moles of HCl responded with 25cm3 of NaOH: 1 X 0.005 = 0.005mol?NaoH turns into the constraining reageant (HCl is in excess)The number of moles of HCl unreacted with NaOH :0.05-0.005 = 0.045mol?The balance isn't completeSome understudies may neglect to partition the quantity of moles in 250cm3 of NaOH by 10.Consequently, they wrongly imagine that 0.05 mol of NaOH responds with 0.05 mol HCl , thus the balance is finished. We ought to make sure to partition the quantity of moles in 250cm3 of NaOH by 10 as just 25cm3 of NaOH (one-tenth of the entire NaOH arrangement) is utilized to respond with HCl.Therefore, Option (4) is incorrect.Overall : Only alternative (1)and (3) are right so the right answer is B.If an understudy picks An, it implies he has wrong ideas on mole figuring (responding masses and volumetric examination), balance and quality of corrosive and alkali.If an understudy picks C, it implies he has wrong ideas on mole count (responding masses and volumetric analysis).If an understudy picks D, it implies he has wrong ideas on quality of corrosive and alkali.To conclude,The steps to handle this inquiry are as follows:1) See if there are responses that are not considered as balance first. Alternative (2) can be wiped out in a flash, consequently the right answer can just either be B or C.2) In the two answers B and C, we can see that choice (3) is incorporated so it suggests that choices (3) must be right. It is pointless to decide if it is right or not by mole calculation.3) We just need to determinate whether alternatives (1) and (4) is right or not founded on mole computation. In the event that the figuring is ri ght, we can find that choice (1) is correctwhereas choice (4) is incorrect.4) Finally we can presume that solitary choices (1) and (3) are right, which lead to the way that the right answer ought to be B.

What Do You Need to Know When Learning How to Write a College Term Paper?

What Do You Need to Know When Learning How to Write a College Term Paper?Whether you're looking for the advice and guidance of a professor or are simply beginning your career as a student, it's important to know how to write a college term paper. While you might think that getting good grades on a term paper is simply a matter of writing well, there are several other factors involved.The first thing you need to know about is the types of terms used in the course. For example, some courses use an AP term, which is an extension of AP coursework. If you do not know what this means, it refers to how many credit hours are needed to graduate, usually two years. Make sure you understand this before you begin.Next, you will want to find out what type of grading system the professor uses, whether it's a grade by topic or an objective grading system. Each has its own pros and cons. If you have access to the syllabus, use it to gain a better understanding of the structure of the course. However , you may also need to contact the professor or his or her advisor to get more information.You'll need to know what the professor is looking for in your paper in order to target the various academic areas of the course. If you're aiming to have a hard-hitting essay that addresses difficult topics, you'll need to create a paper that sets the students' attention on these topics. That may not be easy to do when you're writing a paper for an introductory course, but you can use the methods that you learned earlier to help you choose the best words for your subject.Another thing to consider when learning how to write a college term paper is how much time the professor will allot for you to revise your essay. It can be tempting to write your paper all at once, but then you could find that you end up with many sentences that are badly constructed. You can save yourself a lot of time by planning the revisions yourself.Lastly, you need to make sure that your paper is well organized. Any prof essor would rather see that you took the time to do so before giving you your grade. Students who present their papers without a clear structure to them are usually not likely to see the importance of structure. You need to make sure that your paper has a clear organization throughout.So there you have a few things to know about how to write a college term paper. You should not let any rush job put you off. In fact, the more you write, the better your paper will be. Remember that each professor has a different style and you should take advantage of that by taking the time to learn about his or her style before you start.The next time you need some tips on how to write a college term paper, be sure to visit our website and check out our articles. We can teach you everything you need to know about how to effectively build a well-written paper and even give you tips to know when a certain topic is right for your paper. So take a look at the links below to find out more.

A New Time, A New Place

A New Time, A New Place Happy New Year to all of you! I spent a good 30 minutes this morning hogging wifi and using the textplus app on my iTouch to wish my friends back home a happy 2011; I would’ve wished them in person â€" except I’m in India ? And that happens to be just a little too far away, haha. Following two flight cancellations, some in-flight meal confusion, a missed train, a last-minute bus ticket purchase, and some serious luggage-lifting, I made my way last week to a small rural area of India called Anaikatti. Since then, I’ve been here with my mom and grandma; it’s absolutely gorgeous: The beauty of this place is reason enough to be here â€" but the actual purpose of my visit to Anaikatti is to work at one of the tribal hospitals in this region, assessing its needs and trying to figure out a way I can help. It’s been an amazing experience so far. The doctors at the hospital are incredibly nice to me and patiently explain everything, regardless of how many questions I ask. Yesterday, I was given the chance to watch two deliveries! The first was a C-section: SO. COOL. The anesthesiologist in the operation theater walked me through every step of the procedure. Midway through his explanation, I passed out, lol. I have nooo idea why; according to the anesthesiologist, I curled myself up in the fetal position and had no pulse for a good 40-50 seconds. He said the likely cause of my fainting, given my general bravado in the O.T. and clear lack of discomfort around blood, was over-excitement…Who the heck passes out because they’re too excited? Gah, I’m so weird -_-‘ Haha, my C-Section outfit Baby! Anywayy. The second delivery was a normal one, and â€" despite the patients shrill screams and blood â€" completely devoid of any fainting spells. Thank goodness: two in one day would just be embarrassing. Only 1.6 kg Things I learned yesterday: (1) Sometimes passing out is not preceded by little black dots dancing around. (2) Scrubs are ridiculously comfortable. (3) Anesthesia is godly. Yesterday, we asked the patient if she was okay during the operation, and she just said (in Tamil), “Yeah, I’m good. A little sleepy though” â€" no mention whatsoever of the gaping fissure across her abdomen. All because of a little shot. I was impressed. Aside from working at the hospital, I’ve also made a couple trips out of Anaikatti with a mobile medical van. Each time, we visit about five villages, some as far as 100 km away. At these various locales, we distribute medicines to patients; the medical van staff generally consists of one driver, one doctor, and two nurses. Each foray out to the villages is a tiring, full-day endeavor â€" but it’s truly meaningful work. Without this medical van, many tribal individuals would not receive any medical care. I’ve seen patients with breast cancer, extreme malnutrition, and wounds that haven’t healed in months. It’s a humbling experience, seeing all of this. At every second, I’m reminded of how lucky I am. Doctor Sivaraj, with a patient And that’s part of the reason I want to give back to this community. I’ve been taking a lot of notes, and the notebook I brought with me to India is already half-full. For a rural-tribal hospital, this Anaikatti facility is fantastic, with a complete array of medical equipment: x-ray, ultrasound, blood testing, dental machinery, and even a telemedicine center. However, one of the biggest problems with both the hospital and medical van is the high doctor and nurse turnover. As such, the nurses are always “in training” and not “trained.” Based on everything I’ve observed, I’ve come up with a mini-training program to help develop some of the nurses’ skills, and I’m hoping it has a visible impact on the quality of care administered at this hospital. I’ve had a lot of feedback and help from the doctors at the hospital to develop this idea â€" and now, I’ll just have to see how it goes ? In any case â€" I wish you all a wonderful year ahead, and I hope none of you partied too hard last night =P I just recently discovered wifi here in Anaikatti, so I promise more stories (hopefully, no more consisting of me losing consciousness) as time goes on. Oh â€" and RA applicants: good luck!

Colleges Championing LGBT Rights

Colleges Championing LGBT Rights June 26 You read about some civil rights movements in history textbooks. And others you live. On this momentous day in the history of our union, a day in which E Pluribus Unum was reflected in more than our nations currency but also in the fabric of one of the most significant Supreme Court rulings of our generation, we figured wed reflect on significant advances toward LGBT equality  on college campuses in recent months. Wed like to start that conversation off by offering our wholehearted support to the recent administrative decisions at Smith College, Bryn Mawr College, Wellesley College, and Barnard College. These four all-womens colleges reversed course in recent months and changed their policies so as to allow transgender students who identify as female to be admitted to their institutions. This was a long overdue policy change and these colleges, colleges that have graduated some of the most influential women in our nations history, serve as  true trailblazers in the fight for equality. And these colleges are not alone. Dartmouth College has built an LGBT house, Triangle House,  in a sign of unwavering support for its LGBT students and allies. UCLA offers undergraduates the opportunity to minor in LGBT studies. NYU has the First Year Queer and Allies Program so first-year students can learn about all of the resources the university offers to its LGBT students. Berkeley has about 20 different LGBT-affiliated student organizations. USC has the Rainbow Floor. Theres an LGBTQ Guide to Cornell. Princeton offers a course entitled Queer Theory and Politics. University of Chicago has an Office of Lesbian, Gay, Bisexual, Transgender and Queer Student Life. Harvard, a university weve been critical of in the past for their lack of LGBT resources, has an office of BLGTQ Student Life. And all of this is merely a sampling. We can go on and on with the support so many universities across the United States have shown for LGBT students. So on this historic day that seemed but an impossible dream just a few short years ago, we tip our hats to universities that have led the charge for LGBT equality. Sometimes, you read about history in textbooks. And other times, you live it. Today, weve lived it. In the words of the conservative Supreme Court Justice who today cemented his legacy as one of the fiercest defenders of LGBT equality, Their hope is not to be condemned  to live in loneliness, excluded from one of civilization’s  oldest institutions. They ask for equal dignity in the  eyes of the law. The Constitution grants them that right. Thank you, Justice Kennedy.

Eugenics And Its Impact On Human Behavior Essay - 2054 Words

In the past, eugenics was a popular science used to improve the human population by selecting desirable traits and characteristics. Eugenics aims to improve human genetic traits by advocating sexual reproduction for people who have desirable traits. Current technology and advancement has made eugenics more popular today than it ever has been in the past. Furthermore, individuals can personally customize their child’s genetic makeup by either eliminating a particular defect or to ensure that a certain trait is present. This practice, known as designing babies, is a form of eugenics that is currently happening regularly and many question whether it is either ethical or unethical. Although there are many positives and negatives to designing babies, many fear that the process will eventually be abused. Eugenics is an interesting and diverse topic to analyze and discuss, and by immersing oneself into such a topic, society can understand how to eliminate undesirable traits and defor mities by using eugenics as well as moral objections and concerns. Eugenics is defined as â€Å"the selection of desired heritable characteristics in order to improve future generations, typically in reference to humans† (â€Å"Eugenics†). Francis Galton, who was a natural scientist, first coined the term eugenics in 1883. Eugenics was influenced by Charles Darwin’s theory of natural selection, which supported a system that would allow â€Å"the more suitable races or strains of blood a better change of prevailingShow MoreRelatedGattaca Essay1235 Words   |  5 Pagesthat takes place in â€Å"the not-too-distant† future, where genetic engineering of humans is common. In this sci-fi future, class differences are construct is primarily determined by your DNA. 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Learning Disabilities in Children - 1603 Words

Learning Disabilities 1 Children and Learning Disabilities Child/Adolescent Development PSY3520 South University Online Scott Walker Learning Disabilities 2 Children that are dealing with learning disabilities have a difficult road ahead of them. If the disability is neglected or overlooked for too long, the probability of the child falling behind in school as well as social aspects in their life is very high. However, properly identifying the problem and determining the best steps to assist in managing the disability will be vital in their young lives in helping them to achieve their goals. Life can be difficult and sometimes cruel for children, let alone†¦show more content†¦In this situation, it is now up to the teacher to be able to identify what is taking place and to make sure Learning Disabilities 5 that the child receives the necessary attention and evaluation in order to help him/her overcome and cope with what they are struggling with. The difficult part in the whole process is identifying learning disabilities early on and being able to treat them appropriately and in a timely manner. With children, unless significant signs are present, the struggles early on could be attributed to just being a child if one isn’t familiar with the signs of a disability. Once the disability is diagnosed, many options and opportunities are present to help assist in the overcoming of the problems. However, if the disability goes undetected or ignored for too long, a life of challenges lies ahead for the individual. Literature Review -Children With and Without Learning Disabilities: A Comparison of Processes and Outcomes Following Group Counseling. Authors name: Leichtentritt, Judith; Shechtman, Zipora. Publication date: Mar/Apr 2010 Title of publication: Journal of Learning Disabilities Summary: This study compared outcomes and processes in counseling groups of an expressive-supportive modality for children with learning disabilities (LD) and without them (NLD). Article relevance: ThisShow MoreRelatedEducating Children With Learning Disabilities1612 Words   |  7 PagesEducating Children with Learning Disabilities Research Compiled for Termpapermasters.com, Inc. by M. Hall 8/2009 Introduction Educators and parents sometimes have very different views on the education of their children and the best approaches to classroom process. Educational initiatives since the implementation of the No Child Left Behind Act (NCLB) has led to increasing focus on providing parents with adequate data for decision-making and promoting positive parent/teacher interactions. 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Understanding Leadership Essay - 1239 Words

| Article Review - Understanding Leadership | by W.C.H Prentice | | Submitted by Dominic Jenks Leadership amp; Management Development, Module 2 – 17th September 2012 | | | Summary In this article written by W.C.H. Prentice the key point that the author is highlighting is that Leadership is the accomplishment of a goal through the direction of human assistants. Prentice believed that if a Leader can get to understand his fellow workers through communication and†¦show more content†¦They may both achieve their goals but will apply different attitudes. It is also important as a leader to understand each person’s emotional needs which will lead to goals being met and the workforce become further motivated, interactive and energised. This can be achieved through performance reviews and regular one-to-one meetings Limits of the Golden Rule â€Å"Treat others as you would like to be treated† this statement was made by Dale Carnegie in his writings in How to Win Friends and Influence People, which was one of his core principles. This statement as outlined would suggest that this is an appropriate and successful concept; however this is not the case as per Prentice as every individual’s needs and requirements are different which I would agree with and believe would not engage or motivate an employee further. What I find most interesting in Prentices Article is the term â€Å"seem†, where he suggests that where a leader â€Å"seems† to understand goals and â€Å"seems† to know how to help them achieve their goals. I would be concerned that if a Leader was in any way seen to be not clear, understanding or sincere they would lose loyalty and respect and would lose followers which would affect their leadership capabilities. 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Ethical and Moral Issues in Business Free Essays

While ethics refers to understanding and adopting moral values such as code of conduct, morals are the beliefs of individuals determining what is right and wrong in behavior. Although organizations may have set rules to standardize a working environment, individuals may follow standard procedures while the morality solely lies in individual behavior. While groups and organizations may provide values of establishment within a working environment, moral issues may obtain examples of lying, stealing and cheating. We will write a custom essay sample on Ethical and Moral Issues in Business or any similar topic only for you Order Now Personal ethics may also obtain morality and may affect an individual’s goals which may differ from business ethics. Business ethics have company policy and standards in which employees must follow such as being respectful within the environment. As there are many differences to compare between ethics and morality, common problems do occur in businesses because of the human traits of greed. Why do ethical problems occur in businesses today? The majority of times, invidividuals can be selfish obtaining values of self interest which may lead to unethical conduct (William, 2009). Whether issues lie in management, work centers or between individuals, the results of the companies may be directed towards poor company performance and bad reputable perceptions from overall consumers. Research has shown that companies with poor and lower in profits are more prone to commit unethical acts (William, 2009). Fixed-pricing is an example of unethical problems which, avoids fair competition between companies. This is an unlawful agreement between manufacturers, which is considered illegal in the United States (William, 2009). Stealing and lying is also one of many common problems within businesses. For example, individuals working in IT may take and steal computer parts like HDMI cables rather than going to Fry’s electronics to pick one up for personal use. When it is time to install or troubleshoot a client’s computer or network, missing resourceful products may lead to bad customer service. Software piracy in IT is also considered unethical and many programmers and IT businesses may lose profits. When IT businesses lose profits, so do employee jobs. It is important for individuals to hold ethical personal conduct and hold morals to never steal from any company because it increases the efficiency of work performance and cost benefits. These company resources are valuable and stealing is unethical within any company. Another example is making personal phone calls on a corporate phone which may cost the company’s bills to increase. It is up to individuals to separate personal ethics such as personal phone calls with business ethics in this situation. These ethics are usually in the majority of all company policies. Also such unethical business practices may include discrimination against protected classes, bribes, sexual harassment and dishonesty. Ultimately ethical issues require people or organizations to choose actions which may judge their character of right and wrong. While organizations may want preserve customer relationships and employee concerns, business ethics may promote standard policies for diverse individuals. Such examples of unethical and immoral doings within businesses were stealing IT resources for personal use, using company resources for personal use and fixed pricing. Other examples were lying and cheating. These are choices individuals are expected not to commit and hold moral values so that companies and businesses may prosper towards a bright future. References: William, P.  (2009).  Why Ethical Problems Occur in Business.  Yahoo! Contributor Network.  Retrieved from http://www.associatedcontent.com/article/1429755/why_ethical_problems_occur_in_business.html?cat=3 How to cite Ethical and Moral Issues in Business, Papers Ethical and Moral Issues in Business Free Essays Ethical and Moral Issues in Business Mgt/216 Steve Fletcher October 18, 2010 One Ethics and moral issues in business become factors that individuals encounter at several times in one’s daily life. An individual becomes greeted each morning in the newspaper, confronted in the fundamentals of one’s daily jobs, and bided good night on the evening news. In a professional setting, a person’s behavior to act in a manner that upholds the good of society becomes expected. We will write a custom essay sample on Ethical and Moral Issues in Business or any similar topic only for you Order Now To understand ethical and moral issues in business, their differences must become imperative, the differences between personal ethics and business ethics become essential, and examples of common ethical problems in businesses become important. Ethics become extremely important to everyone in the workplace, and are the beliefs, values, and morals that an individual possess. â€Å"The discipline dealing with what is good and bad and with moral duty and obligation,† defines ethics according to according to  Merriam-Webster, Incorporated  (2010). These values, belief, and morals become usually instilled in the individual from family, church, society, peer groups, profession, or other sources. A variety of ethical issues that becomes apparent within various organizations today include â€Å"conflict of interest,† â€Å"discrimination,† â€Å"harassment, Sexual and otherwise,† â€Å"recruitment and staffing,† â€Å"customer confidence issues,† and â€Å"corporate resources. † These ethical issues occur within today’s business environments and have a tremendous effect on organizations. Two â€Å"Moral principles, teachings, or conduct,† defines moral according to  Merriam-Webster, Incorporated  (2010). A variety of moral issues that becomes apparent within various organizations today include â€Å"falsification of facts, deception, concealing information,† â€Å"misrepresenting correspondence or publications,† â€Å" the swaying of people’s feelings,† â€Å"cheating, rule-bending, misleading people,† â€Å"exploitation of weakness and vulnerability,† â€Å"excessive profit,† â€Å"greed,† â€Å"resistance to reasonable investigation,† â€Å"recklessness or irresponsible secrecy and lack of transparency and use of authority, power, reputation,† â€Å"breaking confidentiality,† â€Å"lack of compassion and humanity,† and â€Å"unfairness. Several influences define personal Ethics, which include family influences, religious beliefs, culture affects, personal experiences, and internal reflection. Parents or guardians dictate one’s morality during the early years of an individual’s life. T hey become the first to voice and demonstrate ethical boundaries. Religious beliefs become important by allowing a person to accept an established set of moral rules. By following these moral rules, an individual behave ethically with the promises of rewards in the afterlife as a motivation. Culture dictates the ethical norms simply because of the customs and traditions in the society surrounding him or her, and becomes ingrained in an individual’s psyche. Personal experiences shift one’s ethics, which become events that happen in an individual’s life. Emotional and personal experiences cause changes one’s beliefs. Internal reflection becomes developed by one’s inward feelings. When an individual Three does something that goes against one’s moral code, a feeling of guilt or shame results. When an individual does something that fits into one’s ethical idea of â€Å"right† he or she becomes proud or happy. Business ethics become what constitute a business to its employees, customers, the community, vendors doing business with them, and all business relationships. Although guidelines, basic laws, and rules became created to maintain a business, the codes of conduct enforce ethics, and make an organization successful. When values in the workplace become viewed as fair and just with a collective willingness to provide services and products in an ethical manner; trust and confidence becomes stronger. When management adheres to company ethics, it sends a strong message to employees and often set strong ethical standards for what the company stands for. The Madoff investment scandal that became the largest â€Å"Ponzi scheme† ever committed by an individual becomes an example of ethical and moral issues in business. Money laundering, securities fraud, perjury, mail fraud, wire fraud, and making false fillings with the SEC became the federal crimes that Bernard Madoff pleaded guilty. â€Å"He actually managed to fool 4,800 clients. None of this money was ever invested; it was simply deposited into his  business  account. The losses of his clients were almost $65 billion and now Madoff faces a lifelong sentence and up to $170 billion in restitution,† according to (Articles base, 2010). Four The Enron failure that caused thousands of people to lose their jobs and pensions because of unethical practices by management becomes a prime example of personal and business ethical problems. â€Å"The SEC has uncovered several instances of financial fraud committed by high-ranking executives at Enron, and many of the executives have been charged with wire fraud, money laundering, securities fraud, mail fraud, and conspiracy,† according to (Lawyer Shop, 2008). Appropriate business ethics become vitally important in businesses; both large and small. Several ethical issues may arise within an organization, but acquiring the right training, policies, procedures, and guidelines available and comprehensive to all employees, businesses will aid in a decreasing amount of ethical and moral issues in the workplace. Reference: Articlesbase. com, (2010), retrieved from http://www. articlesbase. com/law-articles/how-the-madoff-investment-scandal-was-uncovered-927189. html Lawyershop. com, (2008)  retrieved from http://www. lawyershop. com/practice-areas/criminal-law/white-collar-crimes/securities-fraud/lawsuits/enron Merriam-Webster, Incorporated,  (2010),  Merriam-Webster Dictionary,  retrieved How to cite Ethical and Moral Issues in Business, Papers Ethical and Moral Issues in Business Free Essays Ethical and Moral Issues in Business LaTonya Beeler September 13, 2010 MGT 216 Ray Crum Ethics and morals are essential to the success of a business. The two are synonymous with one another. According to DeGeorge, â€Å"ethics is a systematic attempt to make sense of our individual and social moral experience†¦ to determine the rules that ought to govern human conduct, the values worth pursuing, and the character traits deserving development in life (DeGeorge, 2010, pg. We will write a custom essay sample on Ethical and Moral Issues in Business or any similar topic only for you Order Now 13). † Consumers rely on business to make moral and ethical decision regarding all business transactions. If the consumer does not believe that a business is moral or ethical he or she will not patronize the business, which in turn causes the business to lose money causing adverse effects on the economy. This essay will ascertain the differences between ethical and moral issues, the difference between personal and business ethics as well as provide examples of common ethical problems in business for each of the aforementioned ethics. Ethics and morals are words that people use interchangeably in regards to conduct and how people interact with society. However, some differences exist between the two in business. Ethics are a set of rules or codified system implemented by a company that explains how one should act on-the-job whereas morals are set in stone and is principles by which an entire society is supposed to live by. One can distinguish between ethics and morals by understanding that ethics is the action or conduct of what an individual deems right or wrong, therefore morals are the basis to which ethics stand on. For instance, if two big businesses were in competition with one another for the same customers one of the companies may choose to bribe an employee of the other company for internal information to use against the other company to gain a competitive advantage. Bribery is a common ethical problem that occurs in business. Personal ethics can refer to an individual’s life outside of work whereas business ethics pertain to the moral aspects of business to consumer interaction or business to business interaction. The foundation of personal and business ethics are equivalent. What differentiates the two are how they are enacted. For example, there are retail stores that require their employees to promote the sale of store credit cards. The customers may not be knowledgeable of the rules in the fine print; however the customer service associate is well aware but cannot disclose certain information because he or she has to comply with code of ethics of the company. This directly conflicts with the personal ethics of the employee and the business ethics to which he or she has to comply with. The aforementioned example is a common ethical problem seen in the retail business. Ethics and morals are essential in the success of a business because they determine whether or not a customer will continue to patronize the business or take his or her money to another business. A company is only as successful as the people who work there. The employee in a business goes to work and employs his or her personal ethics in conjunction with the code of ethics implemented in the place he or she works. Differences are apparent in morals and ethics. The difference is ethics are a codified system in a business to which employees have to adhere to and morals are the basis to which one determines right from wrong. Just as there are differences in ethic and morals, there are differences between personal and business ethics. The difference is how personal and business ethics are enacted. Businesses can prevent scandals within the company by ensuring that all employees including management adhere to the business code of ethics. Reference DeGeorge, R. T. (2010). Business ethics (7th ed. ). Upper Saddle River, NJ: Prentice Hall. How to cite Ethical and Moral Issues in Business, Papers Ethical and Moral Issues in Business Free Essays Business ethics and morals can be significantly different or may overlap in many other ways. Ethics generally applies to the standards of an organizational or social system whereas morals define personal character of each individual involved in the business. Morals are typically unchanging throughout one’s life whereas ethics may change as society and government make changes. We will write a custom essay sample on Ethical and Moral Issues in Business or any similar topic only for you Order Now An organization generally communicates its business ethics through a code of conduct to the employees of the business whereas family, friends, mentors, and religious leaders ingrain individual morals. Ethical problems may arise when personal morals and business ethics conflict one another. It is then that an individual must make decisions that may place the business at risk or do what he or she believes is the right thing to do. This could mean saving lives and jeopardizing ones employment. Ethical and Moral Issues Ethical and moral issues can have significant or subtle difference and even sometimes appear the same. Morals play large part in forming ethics whether business, personal, or social. Individuals who avoid cheating, lying, stealing, and even murder are good morals that most of us share. These same moral principals are applied to our personal, social, and business ethics. However, differences can be found between ethical and moral issues. While it may be ethical to respect other beliefs and religions, it is not considered to be a moral issue. The medical and scientific communities may deem an act ethical while our individual moral standard considers the act to be immoral, as evidence shown in debates about stem cell research, abortion, and testing on animals. Personal and Business Ethics Personal ethics and business ethics differ in that personal relate to one’s own ethics while business ethics are defined for the workplace. Personal ethics are what an individual believes to be true and right while business ethics are determined by an organization and are generally governed by law. Business ethics may also be written to gain public trust and acceptance. Personal and business ethics can be a reflection of each other or even complete opposite. Personal and business ethics may have great conflict with other. One’s personal ethics may believe it is acceptable to date another employee of the business while the business ethics may prohibit this action. Some pharmacists may consider medications such as the birth control pill to be unethical according to their own personal ethics; however the company they work for considers the dispensing of any prescription medication written by a licensed physician to be ethical. Some may say that individuals place a lower standard on business ethics than they do their own personal ethics. Business ethics have been shown in a negative light for companies such as the Enron and WorldCom. Because of such negative light, businesses are becoming more concerned about their reputation with regards to ethics. â€Å"Many of them are establishing high-level ethics committees, drafting codes of ethical conduct, and conducting ethics training programs† (Trevino Nelson, 2007, p. 8). Employers are also known to hire individuals who possess close personal ethics with the organizations business ethics. This is generally done in the interview process with personality tests. If a potential hire demonstrates personal ethics that do not align with the business ethics, this could pose a high risk for misconduct and potentially place the business at risk. Ethics, whether personal or business, are the foundation to our relationships with society. â€Å"Ethics can determine how we relate to our employers, our employees, our coworkers, our communities, our suppliers, our customers, and one another† (Trevino Nelson, 2007, p. 19). This is an important part of our lives and each of us has to lie down at night and examine our own actions of the day and determine if we have been ethical toward one another in our personal relationships as well as our business relationships. How to cite Ethical and Moral Issues in Business, Essay examples Ethical and Moral Issues in Business Free Essays Whether or not a company can influence the ethical behavior within their organization or whether there are just a few bad apples who were not brought up with good character continues to be debated. This debate raises the question as to whether or not ethical behavior should be a priority within the business and academic environments. Understanding the differences between ethical and moral issues and the complexity of business versus personal ethics will explain why We will write a custom essay sample on Ethical and Moral Issues in Business or any similar topic only for you Order Now com/what-are-advantages-and-disadvantages-of-ethical-behavior-in-business/"business ethics must be actively addressed through forrmal channels. According to Trevino Nelson, ethics focuses on the conduct of which values and principles govern an individual group (2004). Ethics can be driven by external factors such as society, peer groups, religions, and profession; therefore, ethics can also change if any one of these factors change. For instance, hunting certain animals for sport is considered acceptable until they are listed as endangered and it then becomes illegal. Morris quotes Velasquez when defining morals as dealing with matters that can either benefit or cause harm to another individual and morals are not either established or changed by authoritative figures (Morris, 2004). A person’s morals are influenced by religion, family, friends, and life experiences and are concerned with what is right or wrong as defined on a deeper, individual personal level. They do not change easily and generally require a paradigm shift on a personal level. For example, it will always be considered immoral to commit murder. When there is a conflict between an employee’s moral beliefs and a company’s code of ethics, it can be difficult to determine the best course of action. For instance, if a doctor witnesses a fellow doctor engage in taking an illegal drug, he or she may believe that the right moral action would be to talk to their fellow employee first instead of reporting the incident and placing the doctors license in jeopardy. However, the doctor’s code of ethics would require him or her to report the incident. Personal ethics pertains to a philosophy of life that is chosen to guide one’s life. Personal ethics impact one’s relationships with family and friends and are carried everywhere one goes; whereas, business ethics pertains to a code of conduct that governs decisions and actions within a company. Again, conflict between personal and professional ethics can create a conflict of interest and lead to difficult decision making. For instance, a vegetarian may believe it is wrong to eat animals; however, he or she may work in a factory that manufactures and sells meat. Dennis Gioia was an activist who participated in protests against social injustice. He was also Ford’s vehicle recall coordinator who failed to order a recall during the time the Ford Pintos were exploding into fire upon impact, trapping, and killing several victims. In his paper Reflections on the Pinto Fires Case, Gioia makes the point that it may appear absurdly easy to make moral decisions; however, â€Å"they are not easy to make, and it is perhaps the most important lesson of all† (Trevino Nelson, 2004). Whether one chooses to take action based on his personal ethics and morals or business ethics will depend greatly upon their recognition of an ethical dilemma, the culture of the company and their experience with handling similar situations. Therefore, formal channels in which to learn the differences between ethical and moral issues and personal versus professional ethics will make it much easier for people to recognize and determine the best course of action when there is a personal versus professional conflict of interest. How to cite Ethical and Moral Issues in Business, Essay examples

Unorthodox Solutions to Project Management-Free-Samples for Students

Question: Write a Reflective Essay on Creative Thinking Skills as Unorthodox Solutions to Project Management. Answer: Introduction The first sentence describes what the paragraph is going to discuss which will be on creative thinking skills of a project manager at Blue Lab Company in India. The project manager is required to design and install low smoke stoves and economically viable toilets. Project manager becomes one of the important decisions for the project success(Burke, 2013). The writer further explains the last sentence that creative thinking skills in project management is that of applying distinctive knowledge, tools and techniques in project activities to achieve unique results. The project manager is expected to be technical and administrative credible(Hedman, 2013). Creative thinking skills represent the ability to use equipments and tools, relate with project team members and produce innovative products, while competency of project manager defines ability to put many pieces of task together innovatively to make valuable decisions. The last sentence is a concluding sentence that summarises the para graph. A skilful and competent project manager who is a creative thinker should be knowledgeable in a several areas and functions(Gido Clements, 2014). Literature review Project manager allocated creative thinking skills is important for today management and ensuring company success. The project manager in Blue Lab Company is expected to utilize skills from project beginning to closure. The project management creative thinking skills and responsibilities are classified into broad areas to parent organization, and project stakeholders (clients, project team members). Skills importance to Blue Lab Company The creative thinking skills of a project manager can be important for the parent company (Blue Lab) in ensuring unique project goals is achieved. To support the first sentence there are several responsibilities that a project manager needs to carry out during the project life cycle(Kendrick, 2013). The tasks of a project manager are to use planning skills to formulate a project management plan that covers several components. The writer supports the argument by mentioning the components to be planned to include: procurement, quality, communication, risk, schedule, and resources. Through creative thinking several tools and techniques can be used by project managers for this planning process for example: risk registers, work breakdown structures, critical path methods, and stakeholder registers. There are other special demands for project managers which include: acquiring adequate resources, motivating project personnel, dealing with obstacles, setting project goals and reporting roles (Bourne, 2015). Ideally, there should be another sentence that links to the next paragraph. The several demands are unique with management and the success of projects, and project managers need to use creative thinking when dealing with them. The role of a project manager through planning and organization skills is to balance the three constraints (scope, budget, time)(Lock, 2014). Resources need to be obtained from the right source and use them optimally; time and budget need to be conceptually generated to ensure operations of the project run smoothly. The next sentences explain the last sentence in which the writer was discussing. Project manager creative thinking skills are to ensure balancing of the three constraints to avoid one overriding or affecting the other. Due to uniqueness of projects several risks and crisis face it. Project managers need to identify, assess and mitigate these risks. Projects can fail if the scope requirements are not well defined. The project creative thinking skill is to use relevant softwares to breakdown project activities into smaller tasks, work packages and establish relationship and responsibilities over them(Kloppenborg, 2014). It makes easy to allocate resources and time if the ac tivities are structured well. The project manager is required to have negotiation skills during acquisition of resources and contract making process. The writer further explains other additional roles and responsibilities. Projects require means of verifying and maintaining performance. Project managers are required to have controlling skills that is manifested by them setting standards and ensuring the standards are maintained(Kendrick, 2013). One role of the project manager in Blue Lab Company is to creatively set standards and specifications for work performance and ensure that they are followed. Measurement and follow ups of standards can be achieved in projects by having monitoring and evaluating units. The work of such unit is to ensure project performance is measured as per the set standards and requirements, and corrective measures are taken in consideration. Skills importance to Blue Lab Company stakeholders Blue lab clients represent several stakeholders directly or indirectly affected by the project. Blue lab company stakeholders include: customers, employees, suppliers, and other relevant bodies. The project manager role to the clients is to ensure integrity of the project is maintained in spite of other conflicting demands from other parties with legitimate interests through integrative and interpersonal skills(Armstrong, 2010). Blue Lab Company through its project manager needs to creatively have a clear policy that will integrate and manage its clients interests. By carrying out stakeholder analysis the company will identify the needs and interests of each client and provide suitable methodologies to manage them. In project sustainability is important and that can be achieved by project manager having a democratic leadership skills of allowing all clients participate in project activities(Grindle, 2014). The project managers through human resource skills need to negotiate with other functional managers to acquire desired personnel and convince them to take project roles(Armstrong, 2010). Human resource skills entail identification, development and maintaining of the right personnel for project needs. Project team members need to apply creative thinking in projects through suitable methodologies and policies. The author expands his point, but is still relevant to the first sentence, and uses a reference to support this. Project manager need to take a leading role in creating a comfortable work environment for employees to focus on what they can achieve(Heagney, 2016). The project manager general task is to creatively have skills of how to acquire adequate resources, motivate employees, deal with obstacles, handling conflicts and failures, and maintaining communication. The last sentence is a concluding sentence that summarises the paragraph. The project manager need to have a clear de finition of how success and failure can be determined that makes it easy to keep track and monitor various activities(Hedman, 2013). Critical analysis of literature review Project management creative thinking skills are important for a project manager to function effectively in a project(Ferigotti , Cunha Fernandes , 2016). To support the first sentence the writer mentions project management creative thinking skills discussed in the literature to covers areas like: technical, planning and conceptual, social and interpersonal, negotiation, human resource management, and conflict management skills. The writer critically analyses each of the mentioned project management skills where creative thinking is required. Technical skills involve using tools and techniques found in project management to support decisions and activities in projects for example risk registers, work breakdown structures(Hurwitz Hurwitz, 2013). Project managers can creatively use technical skills to develop tools and techniques that simplify project activities and employing them to increase efficiency and effectiveness. The writer then adds some examples to support what his point of view by proving practical examples and illustrations. Planning and conceptual skills are critical in coming up with guidelines and budgets for achievement of project activities for example project management plans of quality, procurement. To support the importance of creative thinking skill project managers can use planning and conceptual skills to ensure procedures and systems are formulated to execute project activities. There are other skills which are useful in project management. Social and interpersonal skills are important in management of stakeholders in projects. This is explained further by the writer that project managers use social and interpersonal skills for creative communication plan(Gido Clements, 2014). The next sentences just explain the first sentence in that human resource management creative skill is important for a project manager in managing, maintaining and motivating the right project staff in unique competitive way. That entails identifying through a selection process, training and remunerating them to perform well in organization. Creative thinking in conflict management skill is coming up with suitable methodologies for a project manager to mitigate conflicts arising from project team members in the project. Leadership skills are important in creatively directing and inspiring project team members towards project activities. The writer explains further that the project man ager is expected to take a leadership and operative role in integrating all aspects and elements of the project, ensure that proper knowledge, skills and resources are available, and ensure the project results are timely and cost effective. Conclusion The writers conclusion categorizes the creative thinking skills in project management as those that can be mastered and those that cannot be mastered. For those skills mastered theoretically include: negotiation, controls, human resource management, planning, leadership and conceptual skills one can uniquely apply creative thinking. For those project management skills not mastered and require practice after learning include: technical, interpersonal and conflict management skills where creative thinking can be a challenge. Both skills are helpful to accomplish unique outcomes with limited resources under critical time constraints for those who are aspiring to be future project managers. To support the last sentence further creative thinking in project management provides aspiring managers with tools that improve their ability to plan implement and control project activities by utilizing resources distinctively. The creative thinking skills in project management can be improved by fur ther learning and confidently applying them in projects. References Armstrong, M. (2010). Human resource management. London, England: Mc Graw Hill. Bourne, L. (2015). Making projects work:effective stakeholder and communication management. New Delhi: CRC press. Burke, R. (2013). Project management: planning and control tecniques. New Jersey: Wiley publishers. Ferigotti C., Cunha S Fernandes B. (2016). Managerial competencies for requirements of sustainable innovation: the case of Electrolux of Brazil. International Journal of Innovation and Sustainable Development,, 160-176. Gido Clements. (2014). Successful project management. Chicago: Nelson Education. Grindle. (2014). Administrative Team Management: Four Essential Components. The Clearing House,, 56(1), 29-33. Heagney, J. (2016). The project manager leader. In fundamentals of project Management. New York: Adventure works press. Hedman, K. (2013). Project management professional exam study guide. Indianapolis: Wiley. Hurwitz, M., Hurwitz, S. (2013). Personal, Team, and Organizational Development. In Leadership is Half the Story: A Fresh Look at Followership, Leadership, and Collaboration . University of Toronto Press, 10(4), 23-78. Kendrick, T. (2013). The project management tool kit: 100 tips and techniques for getting the job done right. . AMACOM Div: American management Assn. Kloppenborg, T. (2014). Contemporary project management. London: Nelson Education. Lock, M. (2014). The essentials of project management. New York: Ashgate publishing Ltd.

Appearance Can Be Deceptive free essay sample

There is an old adage â€Å"all that glitters is not gold†. Gold is bright yellow metal and very valuable. But there are many worthless things looking equally bright yellow. We should not therefore, think that a thing is gold is simply because it is bright yellow. So, the proverb teaches us that we should not judge things by their outward appearances. 2. A person may be well dressed and may look a gentle man; but in reality he may be a cheater or a thief. A person looking ragged from outside may be a good person. In fact wicked men generally cheat others in these way. We may come across people who may proface to be our sincere friend, but really they may be false friends and may leave us in our troubles or lead us to ruin. Similar care is necessary in our judgement of things. 3. There is also an old adage ‘morning shows the day’,but some times every morning really does not show the day. We will write a custom essay sample on Appearance Can Be Deceptive or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On 26th December 2004 many people gathered along the beach of the sea to enjoy the sunny morning. But, alas, the Tsunami waves throughed into the beach and innumerable numbers of lives were lost. Did the sunny morning indicate such a devastation? Thus , even when nature can sometimes play tricks on us , human beings and other things can do it any time. So , we should never go by appearances. 4. A food sweet to the taste may be injurious to health. A food tastes bitter may be very useful for our health. So, what appears good to us can be harmful and what appears dangerous or bad, may be very good. Thus we should never judge the person or things by the appearances because-

Child Abuse and Neglect Children in Court

Table of Contents Introduction Method Results Position References Introduction The article that a reaction paper is written on is one written by Block et al on the subject of Child Abuse and Neglect titled â€Å"Abused and neglected children in court: knowledge and attitudes† (Block, Oran H., Oran D, Baumrind and Goodman, 2010).Advertising We will write a custom article sample on Child Abuse and Neglect Children in Court specifically for you for only $16.05 $11/page Learn More This is an important research area given that 10% of all emergency related cases among children in hospitals are as a result of abuse according to a research study by Johnson (Johnson, nd). The objective of this paper was to determine the level of knowledge and nature of attitudes among maltreated children who appeared in court during their detention case hearings (Block et al, 2010). In order to obtain a high respondent rate the researcher picked a state jurisdiction wh ich had high rate of maltreated minors attending their custodial case hearings. The researchers also sought to determine what factors determines the nature of the children’s attitudes or their level of knowledge as well as how the minors felt about their level of participation during the court proceedings (Block et al, 2010). This research article attempted to investigate several issues by investigating key theories on the subject of child abuse and neglect. The central theories that are being investigated in this research article are whether greater participation by minors during their case proceedings in dependency courts influences its outcome (Block et al, 2010). Other key theories that are being tested in the research study are the association between knowledge and attitude and their influence on the legal outcome (Block et al, 2010). Lastly the research study also attempted to identify the range of factors that determines the outcome of knowledge and attitude variables (Block et al, 2010). Method This being a qualitative research the research design used in the study was survey through subject interviews. A total of 85 subjects were selected to participate in this study; these were children aged between 7 and 10 years (Block et al, 2010). However, at this point I fault the selection of cases since no sampling method of cases appears to have been applied during this study. In the absence of a sampling method it is therefore safe to assume that an element of bias might have been introduced during the selection of cases from the study population. Nevertheless, the selected cases were as diverse as possible based on their cultural backgrounds, age and nature of their abuse cases who were made up of Asians, Hispanics, African Americans and Caucasians (Block et al, 2010).Advertising Looking for article on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The research also controlled for other types of b iases by tightly controlling the characteristics of the subjects by ensuring that they were as varied as possible in terms of age, number of court appearances, presence of legal counsels and nature of homes that they resided at the time of the research study (Block et al, 2010). Immediately after the child has attended their case hearings three types of standardized questionnaires were used to debrief the subjects for approximately 1 hour; Children’s Court Questionnaire, Demographic Information Form and State Anxiety Inventory for Children (STAI-C) (Block et al, 2010). The Children’s Court Questionnaire was the most detailed and was used to assess the subject on the four areas of interest; court knowledge, attitude, perception and general experience (Block et al, 2010). The Demographic Information file was used to collect data pertaining the legal case and it outcome while the STAI-C form was used to compare the subjects’ level of anxiety (Block et al, 2010). On ce the interview was concluded the data was coded to enable the necessary statistical analysis to be performed. Results In summary the statistical analysis of the data collected indicated the following key findings. One, age was highly correlated with level of knowledge of the subject concerning the case proceedings; the highest score on level of knowledge occurred among the 12 year olds. Another association was identified between culture and attitude; overall the research study found that â€Å"minority children held more positive attitudes than Caucasians toward dependency court† (Block et al, 2010). The research study also identified an association between anxiety, age and ethnicity; the data analysis indicated that older subjects were generally more anxious than younger respondents while minority children’s were less anxious than their counterparts (Block et al, 2010). Position The results of the study concluded that increased access to legal information by the sub jects does not necessarily translate to increased level of knowledge; a theory that is supported by many other research studies on the subject. Based on the evidence from data analysis this research also indicates and recommends fostering of knowledge among children on how dependency court operates since it can benefit the minors in more than one way. Finally, the research study advocates and supports participation of minors in court hearings given that majority of children interviewed indicated that they would have preferred an opportunity to be heard by the judge and therefore contribute to the final decision.Advertising We will write a custom article sample on Child Abuse and Neglect Children in Court specifically for you for only $16.05 $11/page Learn More References Block, S., Oran, H., Oran, D., Baumrind, N. Goodman, G. (2010). Child Abuse and Neglect: Abused and Neglected Children in Court: Knowledge and Attitudes. Child Abuse and Neglect, 34(1) : 659-670. Johnson, Charles. (nd). Physical Abuse: Accidental versus Intentional Trauma in Children. Medical Aspects, 1(1): 249-264. This article on Child Abuse and Neglect Children in Court was written and submitted by user Brooklyn Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

5 Funny Figures of Speech

5 Funny Figures of Speech 5 Funny Figures of Speech 5 Funny Figures of Speech By Mark Nichol Wordplay is a fertile field for study in English. Although the following forms of humor should be used sparingly if at all, writers should be familiar with them and their possibilities. 1. Malapropism A malapropism, the substitution of a word with a similar-sounding but incongruous word, may be uttered accidentally or, for humorous effect, may be deliberate. The name derives from that of Mrs. Malaprop, a character in an eighteenth-century play who often uttered such misstatements; one of her comments, for example, is â€Å"she’s as headstrong as an allegory,† when she meant to say â€Å"alligator.† (The word ultimately derives from the French phrase mal propos, meaning â€Å"poorly placed.†) Numerous characters are assigned this amusing attribute; the Shakespearean character Dogberry’s name inspired an alternate label. 2. Spoonerism Spoonerisms are similar to malapropisms; the distinction is that a spoonerism is a case of metathesis, in which parts of two words are exchanged, rather than one word substituted for another. This figure of speech was named after a nineteenth-century Oxford academician who appears to have been credited with various misstatements he did not make; one of the many apocryphal examples is â€Å"a well-boiled icicle† (in lieu of â€Å"a well-oiled bicycle†). 3. Paraprosdokian The word for this type of wordplay, from Greek (meaning â€Å"against expectation†) but coined only a few decades ago, refers to a sentence with a humorously abrupt shift in intent, such as â€Å"I don’t belong to an organized political party I’m a Democrat,† from twentieth-century American humorist Will Rogers, or Winston’s Churchill’s summation of a colleague, â€Å"A modest man, who has much to be modest about.† 4. Tom Swifty This name for an adverb, used in an attribution for dialogue, that punningly applies to the words spoken (for example, â€Å"‘We just struck oil!’ Tom gushed†) was inspired by the writing style in a series of children’s novels featuring the character Tom Swift, written continuously since the early twentieth century. Although no such puns appear in these stories, such examples are suggestive of the overwrought adverbs that are a distinctive feature. (Originally, such a pun was called a Tom Swiftly.) 5. Wellerism A Wellerism, named after a Dickensian character, is a statement that includes a humorous contradiction or a quirky lapse in logic, such as â€Å"‘So I see,’ said the blind carpenter as he picked up his hammer and saw,† or a prosaic similar construction whose humor derives from a pun, as in â€Å"‘We’ll have to rehearse that,’ said the undertaker as the coffin fell out of the car† (which plays on the prefix re- in association with the noun hearse). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Using "a" and "an" Before WordsWhen to Form a Plural with an ApostropheAdverbs and Hyphens

Psychology Essay Example | Topics and Well Written Essays - 2000 words - 3

Psychology - Essay Example The child learns to anticipate S and make R in anticipation of changes in S. For instance, in trying to reach for a dangling toy, the child makes adjustive steps or positions to reach it in the direction he finds most accessible. A bottle of milk is sucked at the end nipple which he has associated with the source of milk. The pre-operational thought period can be most understood by two concepts: Pre-conceptual stage (2-4 years) and Intuitive phase (4-7 years). During the pre-conceptual stage, the child starts to use different kinds of symbols in play behavior and in language. Wherein, play activities may take in the form of imaginary situations and objects. In the intuitive phase, the child is now able to respond to groups of objects. The child is able to classify objects’ size and shapes. There is now a finer distinction in specific concepts. The principles of reversibility and conservation are acquired. For instance, that the objects are not altered with change in the way they appear. The capacity for logic and reasoning are well-developed in the later stages with respect to concrete and specific objects. The child develops space concepts in the following geometric order: first, nearness, separation, enclosure (Geoghegan et al 1963). There are two characteristics of in the child’s intuitive stage. 1) Egocentricism – the child’s inability to take the point of view of another and 2) Emphasis on successive states of a situation rather than transformations by which one state grades into another. This means that the child doesn’t have a grasp of the facts that the situation can change gradually and grade into a new one; he only emphasizes the beginning and end states. In the period of concrete operations, the child is less egocentric and is able to group objects and events on concrete observations. At this stage, the child is able to think on various concrete

Working Conditions in the 1900 Essay Example | Topics and Well Written Essays - 250 words

Working Conditions in the 1900 - Essay Example Following the high commercialized trade on slaves in European nations and America, the white settlers and colonialists had an ease in employing and commanding what they wanted in their workforce; and were highly discriminated. The situations were exceptionally harsh for the blacks. The reconstruction period in early 1900 undermined the working and living environments of the blacks. Black codes were used to proclaim the white supremacy. Treatment further exceeded to black’s right to exercise their voting right, intermarriages, unemployment in other vital sectors and being exposed to high levels of punishments (Murrin et al, 2011, pg, 465). Â  Despite such working conditions in early 1900, working conditions began to change and improve for the typical laborer organized mannerism. Trade unions were established and were used to increase workers count as well as to increase their wages (LaWarne, 1975, pg). The Congress also amended some clauses of the constitution in preference to changing the black codes that undermined the blacks (Murrin et al, 2011, pg 465). Â  It is expected by many workers that some conditions are effectuated to improve and provide a good and conducive environment. A managerial proper system is one of the major changes today being made. This is to ensure and strategize a proper working, organizational structure that prioritizes workforce conditions. Time should also be considered, and extra wages should be implicated in overtime hours. For senior workers, should also be allocated allowances to meet the unbecoming demands they meet while encountering their work.

Launching a product in energy drinks industry

Launching a product in energy drinks industry Gatorade is a brand of sports drinks, which is available in multiple flavors, and is manufactured by Quaker Oats Company, which is now a part of PepsiCo. Ltd. Gatorade is basically into the production of sports drinks which are used by athletes and non-athletes all around the world. Energy drinks are those non-alcoholic drinks that serve the purpose of an energy-booster and revitalization. These drinks usually do not emphasize on energy derived from the calories they contain, but rather through a choice of caffeine, vitamins, and herbal supplements that the manufacturer has combined. We have come up with a new product, an energy drink under the banner of Gatorade, Which is called as Powergade. The Energy drink that we plan to launch in the market, shall meet all the requirements that any consumer expects from such a drink. Unlike the other Gatorade drinks, this energy drink will be a carbonated drink and shall consist of all those ingredients like caffeine, sugar and other vitamins, which are present in an ordinary energy drink. But compared to other energy drinks, our product will have other features which make it suitable for consumers of all age groups. This drink will be initially launched in the Indian market, since the scope of promotion in this financial year in India is very good, because of the Common Wealth Games 2010 and also the soon approaching ICC Cricket World Cup in 2011. Branding through such popular and large scale events will definitely be a good advantage to the product, and large number of people can be made aware of the drink as these above mentioned events have a huge fan following. Marketing Objectives SMART Objectives: Setting objectives and milestones is of crucial importance for any planning activity and is the core of its success, or failure. Knowing how to set objectives is not exactly rocket science in terms of complexity, but any strategist should know the basic rules of how to formulate and propose objectives. SMART illustrates 5 characteristics of an efficient objective; it stands for Specific Measurable Attainable/Agreed/Accepted Relevant/Realistic Time1. For our new Energy Drink, Powergade; the following objectives are going to be taken into consideration, for an effective and goal-oriented marketing process: To increase the market share of our product in the Indian drinks market up to 10% till June 2011 To increase profit by 10% by the end of financial year 2010-11 To propagate the brand name and the product in all tier 1 and tier 2 cities in the first 3 months of the launch. To survive in the current recession and slowdown period in the Indian Market. To have a constant growth with of 10% each year To improvise sales by 25% quarterly. To increase the market share of our product in the Indian drinks market up to 10% till June 2011: This is one of the most important objectives, as the energy drinks market in India is increasing and improvising at a constant rate. A lot of companies and brands have come into this field of food and drinks industry, hence increasing the competition in the existing market. We plan to have at least 10% of the market share by the period of one year. This will be of a great advantage to meet our other objectives  [1]  . To increase profit by 15% by the end of financial year 2010-11: Profit is one of the most important aspects for any commercial organisation. We, by launching this new energy drink in the market; plan to increase the profit of the brand Gatorade. Since cheap and effective energy drinks have a high demand in the existing market, high profits from this new product can be expected. Hence we plan to increase the net profit of the company by a minimum 15% by the end of this financial year. To propagate the brand name and the product in all tier 1 and tier 2 cities in the first 3 months of the launch: It is a very important challenge for any brand to have a strong goodwill in the market. If the company is expecting to make profits out of the launch of new product, it is very much essential to have good promotion tactics, and to make the new product, as well as the brand name popular amongst the population of the market. Hence, we plan to promote our brand and our new product Powergade in the markets of tier 1 and tier 2 cities within the 3 months launch period of our product. This will give a boost to the sales and result in higher profitability and market share. To survive the current recession and slowdown period in the Indian Market: The recent slowdown in the world economy has affected a lot of industries in the global market. This has led to low income levels and failure of new brands and their products in its launch period itself. Hence, it is a great challenge to survive and maintain a successful launch in the current market conditions. We plan to have effective promotion and sales strategy, so that our new product Powergade can survive in the market. To have a constant growth of 10% each year: As one of our core objectives, we also plan to have a constant growth of 10% each year. By growth, it is meant that we can expand this division of the company. This means to increase production and hence improvise sales. By constant growth, employment can also be assured and new opportunities will be given to fresh ideas. Growth also includes coming up with new flavours and variations in our Energy Drink. That is why; the goal of having a growth of 10% each year has been set. To improvise sales by 5% every month: Sales is one of the most important aspects of any company dealing with manufacturing and selling of goods. Sales can be considered the heart of any organisation. If the sales are smooth, it generates higher profit, improves the goodwill of the company in the market, which leads to having a higher rate of market share in the industry. Hence it has been set as an objective to improvise sales by at least 5% each month to have a better productivity and profit. Target Market/s The Drinks Market Food and drinks industry is one of the largest industries in the world. Its basic target is to cater the population with energy supplement products, which are essential for the survival of any living being. Food and drinks industry consists of products which have inelastic demand for e.g. salt, sugar, water etc. as well as products with elastic demand such as protein supplements and expensive alcoholic drinks. Substantial part of the consumer income is spent on this industry worldwide. Today the drink market is booming in India and it has become a complete new segment in the Indian market. As per the climatic conditions in India, major part of the population tends to buy drinks, especially cold drinks t o quench their thirst. The sales of drinks gets at its all time high during the summer time, this is because the climate is hot and humid in most of the places in India, which exhausts people, which leads them to buy drinks. Drinks market is becoming very popular all around the world, since many people are now attracted towards the drinks market. There are many types of drinks that are available in the market, ranging from fruit drinks to alcoholic drinks. The Indian Drinks market can be categorized in to different sub markets. The following chart shows the various categories and sub-categories of drinks available in the Indian market. The drinks market is broadly classified into: Alcoholic drinks market Non- alcoholic drinks market Alcoholic drinks are those which have high concentration of alcohol content. It is generally considered to be harmful because of its carcinogenic and hazardous nature. Unlike countries having cool climates, the Indian climate is comparatively warm, hence the body cannot adapt to the heat that is attained from such drinks. That is why alcoholic drinks are generally considered to be leisure drinks and the number of regular customers is comparatively less in India. A few famous types of alcoholic beverages are as follows: Beer Vodka Champagne Rum Breezier The Non-Alcoholic drinks, as the name suggest, do not contain any alcohol and are generally considered to be a safe drink for all type of consumers. The non- alcoholic drinks market can be further classified into two type types: Non- carbonated Carbonated Non- carbonated drinks are not concentrated and have no fizz in them, they are like Fresh juices, even Gatorade is a non- carbonated drink which doesnt have fizz and caffeine. These non- carbonated drinks are health based drink, which help for a healthy body, and doesnt harm a person, but revitalizes them, and get back their energy. Examples of Non-carbonated drinks are Real juices Gatorade. Carbonated drinks are those drinks which are concentrated and have carbon content in them, which is generally called fizz. In carbonated drinks energy drinks also come in, which consists of caffeine, which is a certain type of drug, caffeine is there but in a small quantity, it does the work to keep the consumer active and energetic. Examples of carbonated drinks are: Pepsi, Thumbs-up Coke Redbull Cloud 9 Energy drinks are beverages that are meant to be a quick fix for the exhausted and sleepy. Energy drinks are canned or bottled beverages sold in convenience stores, grocery stores, and bars and nightclubs (in mixed drinks). Most energy drinks are carbonated drinks that contain large amounts of caffeine and sugar with additional ingredients. Energy drinks are beverages that also contain vitamins such as vitamin B, taurine and herbal extracts, which help us to gain energy  [2]  . Market Segmentation The whole market can be segmented into different target groups, which are shown in the chart below. Children, who are of age of 11- 15 years, can buy this product, but they may not be having enough money and knowledge about any energy drink to go on and buy an energy drink. And it should also be noted that energy drinks contain caffeine for which children should not be encouraged. Teenage youth will surely be attracted to a product, as they are the younger generation who are prone to experimentation, and they shall buy new products. The energy drink also benefit these people as they are very active and have a very hectic and stressful schedule, this energy drink can generate energy in them and remove all stress and exhaustion. Generally, youth of this age get allowances from their parents, so it depends on the amount they get to spend for a certain period of time.Consumers, who get low allowances, might not spend a lot of money for such drinks, but those consumers who get moderate or high allowances can certainly afford such energy drinks. Hence, it can be said that youth at this age can be divided into two different target groups. Same goes in for Young adults. Unlike the teenage youth, they may not go be so experimental with new products in the market, but this energy drink will surely be of an advantage to them as they also have a hectic and stressful life, this energy drink, will give them energy to work all through the day. These people will be working, so definitely they will have money to buy the product. Even still, the young adults can be divided in to two target groups depending on their income levels. Skilled executives are working class people who work all through out the day and have a very stressful life, they dont do any kind of physical activity, but they can still buy our energy drink to feel refreshed and energetic to work, and will have a complete different approach towards their work and shall be more time efficient. Their income level is generally good enough, so energy drinks will certainly be affordable by this target group. Unskilled Labor are also working class people but they are generally into physical labor, which requires a lot of energy to do work, they really need a energy drink to boost up their stamina and to work for longer hours. Yet again, the income level of such consumers plays a very important role, unlike the skilled executive, their income level is less, and hence affording such drinks is questionable, even though this drink is of much more use to these people. Last but not the least are the Sports athletes, they are recommended to have a energy drink, this is because their work is to participate in sports and physical activities, at the end of the day the sport makes them exhausted, so to take out the exhaustion they need to have an energy drink which not only makes them energetic but also provides them with proteins and vitamins, so that they perform their regular tasks for long hours. This energy drink also increases stamina of these athletes. Potential Segments So we can say that by the above consumers there can be five potential consumer groups which will buy our product, and so we shall concentrate majorly on these consumer groups and they are: Teenage youth with high spending capacity, Young adults of both income groups, Skilled executives, Sport athletes. We target teenage youth as they are risk takers and love to experiment new drinks, thus we will target them who are with high allowances so that they can buy more of our product. We target young adults as they work, and have a stressful lifestyle with work and some other extra curricular activities thus, this energy drinks will be very good for them. As they are working they can buy the energy drink. We target the skilled executives as they have high spending capacities and since they have tedious work procedures and long working hours, the energy drink is for their advantage. And the sports athletes, these we will target as they have to drink a energy drink because of their lifestyle and constant practice of their sport, these athletes have a rigorous routine of sports and for them to not be exhausted, they need to have a energy drink. Criteria for selecting target markets CONSUMPTION: Our energy drink can be consumed by youngsters, working people and sports athletes. Pregnant women are not encouraged to consume our product as it dangerous for them. The reason for consuming our product is because our product refreshes you and quenches thirst faster than other liquids (except water) and it balances our sugar and calorie intake. LIFESTYLE: As our lifestyle is changing day by day, consumers get influenced by new products in the market, especially young generation from the age group 15-25 years. This age group has the resources to buy a new product as they are innovators. They always try exploring new products that come in the market. There are few people who do not have the resources to buy the product but are eagerly wishing to have that product. The consumers of age, ranging from 25-35 is independent considering their spending, and these people have the capacity and resources to buy and consume our product. CONSUMERS ATTITUDE: Consumers attitude towards a new product consist of many things. Few criteria are listed below: Packaging. Taste Brand name Brand ambassador of the product Importance to Packing plays a major role as consumers get excited when they see a product which looks very attractive. BENEFITS: Our Product is comparatively excellent from rest of the drinks because it does not contain artificial flavors and it can be consumed by all age groups starting from 11 years and above. It contains caffeine, vitamins, and minerals which balances the sugar level in our body. For sport athletes our product is like an apple to their eye because our product acts like an energy booster for them. Caffeine after workout provides them with good amount of energy that they have lost during workout and re-builds it. DEMOGRAPHIC: Demographics play a major role which selecting out target market. Our product would mainly be launched in Metropolitan cities like Delhi, Mumbai, Bangalore, Chennai and Kolkata, which come under category of tier 1 and cities like Ahmadabad, Hyderabad, Goa and etc. come under tier 2 cities. Population of the mentioned cities is more and consists of innovators and early adaptors. So our initial target would have a strong consumer base in the markets of these cities. Applying Criteria to potential segments Potential Target Groups Criteria Teenage Youth (high spending capacity) Young Adults (Low income group) Young Adults (High Income Group) Skilled Executives Sports Athletes 1.Consumption 2.Lifestyle 3.Attitude Towards New Products 4.Benefits 5.Gographic Considering the above table, we have concluded that our major concentration would be on the following target groups: Teenage Youth, Young Adults with high income, and Sports Athletes. Customer Profile The above mentioned target groups consists of those consumers, who generally indulge into experiment with new goods and services in the market. They easily take the risk of trying out new products. These consumers also have high capacity to spend on such leisure products, since their allowances or income is generally high. These consumers are generally found in tier 1 and tier 2 cities as they have more exposure to the market and all the on-going promotional activities. They are benefited with our energy drinks, as for the teenage youth, most of their time is spent in their academics, and hence they have busy schedules. Other than that, they also indulge in various physical activities that is taxing to their bodies. The energy drinks help them keep fresh and energetic throughout the day, and hence the results in their respective endeavors is comparatively good Young adults are benefited with our product, as this is the group which is mostly indulged into hard work, be it office or on-site work. They work long hours, and especially in growing cities, travelling and cut-throat competition is also a factor that can tire any individual. Having our energy drink, which contains caffeine; it helps these consumers in being awake without actually affecting their health. The efficiency of these consumers is improvised and they can work longer hours keeping up with the task at hand. Sports athletes will have a complete different approach and usage for this drink. They are generally into more of physical work compared to the above mentioned groups. They need supplements to replenish their body and rejuvenate them. Energy drinks play an important role for such refreshment. Though, they do not prefer carbonated drinks during their games, but they certainly consume it during practice sessions and work outs. Customer perceptual positioning map For this task, our group performed a sample survey, by preparing a questionnaire. A sample of a blank questionnaire can be viewed in Appendix 1. In this survey, we asked different people questions relating to our existing brand Gatorade, its competitor brands and energy drinks. After the survey we could derive the following conclusions. In the survey, it was asked, that which of the attributes play an important role in an energy drink. The attributes included: Effectiveness Taste Packaging Style/Trends Flavor options. The conclusion derived from this survey gave us the following result. Pie chart 1. From this research we concluded that EFFECTIVNESS and TASTE are the appropriate attributes that the consumer keeps in mind to judge the product and to compare the product with that of the competitors. For the positioning process, for our product, we chose 5 brands which are popular in the Indian market, and decided to position of product on the basis of comparison with the following five brands: Redbull Burn Bling Xenia Cloud 9 The sample population was asked to prioritize these brands on the scale of their preference considering the above mentioned five attributes. The results for the attributes TASTE and EFFECTIVENESS is shown in the following pie-charts.We made these pie charts on the basis of the ratings and then derived the percentage of preferred brand for these attributes. A Perceptional-positioning mapping is a kind of visual tool which shows the customers perception of a product or brand in relation to others in the market relating to certain attributes. In our product of Powergade from Gatorade we have considered the most relevant attributes like Effectiveness and the Taste of the drink. The following graph was made on the basis of the ratings given by the sample population to each brand based on the above mentioned attributes of the brands product. They were asked to rate the attributes on the scale of 1 5 in which 1-3 was considered low and 3-5 was considered high. High Taste Powergade We did a primary research on the effectiveness and the taste of our various competitors. From the perception mapping in the above graph and table we got to know the standing of each of our competitors in the market. Red Bull being high in taste and high in effectiveness becomes a tough competitor for Powergade as our product aims to give best of taste and prove to be quickly effective. The marketing mix is a combination of elements needed to successfully market any product. The marketing mix is at the heart of marketing planning. It is used to review and develop marketing strategy. These elements are commonly known as the Four Ps of marketing Product-Our main focus is that our product must be exceptional in taste and quickly effective. Since Gatorade has an experienced research team, we will be able to achieve our goal efficiently. Price-Initially we will come up with a penetration pricing strategy to gain a good amount of market share and create awareness of our product. Keeping low price will help us against our premier competitor, Redbull. Place-As Gatorade is already an established drink worldwide, Powergade will take advantage of this and will use similar distribution channels as well as new distribution channels. Promotion-Since we have a good promotional budget, high scale advertisements will be made and shown on television; radio channels and huge hoarding will be put up all over the country. We will also be aiming to have celebrities to be the brand ambassadors of our drink. Other than that, we will take full advantage of the upcoming ICC Cricket World Cup, scheduled to take place in February 2011 in the Indian subcontinent. Concentrating on all the four Ps of Marketing we will be able to achieve our desired position in the Perceptional-positioning mapping. Product Product Type: Energy Drink. The term product includes two things tangible and intangible. It also includes services, ideas, goods, people and a mix of various elements. Our product would come under category of shopping products and non durable goods. There are three product levels: Core product. Embodied product. Augmented product. Core Product: Core product means the core benefits and the reason why people would want to buy our product. The Youth age group (11-21) would buy our product because as they are prone for experiencing new product and they consider it as a style statement. Now-days young generation is facing a problem of very hectic, stressful and tiring schedule. Our product would relief them and provide with energy and necessary minerals. Age group (22-30) these people come under the category of Intense working people and they have a very stressful life, and as they devote very less to physical activity; for them our product would refresh them and would give them energy to work more efficiently. Last but not the least is Sport athletes which are our main target; would buy our product because as their major time goes in playing physical sports, the water and energy level drenches down very quickly and they become exhausted very fast. Our product will be a great beneficial for them. For people who are Chain smokers for them our product is like an apple to their eye and health because our product coconut pulp which works as a nicotine reducer. EMBODIED PRODUCT: Embodied means physical goods or delivery services that provides benefits. It consists of design, packing, ingredients and brand name. Logo of Powergade Description: C:UsersArchitDesktopbackprint.png Product can design front and back Ingredients: Coconut pulp, Water, sucrose, glucose, sodium citrate, taurine, glucuronolactone, caffeine, instol, niacinamide, calcium-pantothenate, pyridoxine HCL, Vitamin 612, artificial flavors, colors. Source(s)- (Red bull can) Durability of our product (Expiry of the product)-24 Months from the date of Manufacture. Augmented Product: Augmented product means post-purchase activity or services. In case of defective goods we will replace the defective goods within a period of 5 working days and would give cash back if defective quantity is more than 2%. Minimum order of 300 pieces. Discounts are provided if there is a bulk order. We will also have a scheme of lucky dip when you buy 4 powergade, and get 25% off. Core Product When a consumer wants to buy a product, what will he or she will look into, the uniqueness of the product, and will also differentiate between two products that how a product is different with its same type of competitors product. After comparing the consumer will buy the product which will give him maximum benefits and, also will give him maximum satisfaction. We see that there are many energy drinks in the market and all have a same thing to say, and same benefits to give that are- Increases performance Increases concentration Improves mental alertness Stimulates metabolism Our product powergade is a very unique type of product, and its uniqueness will take this product at the top of the Non-Alcoholic beverages market. You may think that how can an energy drink can be as unique as any other energy drink. Our product has all the benefits that all top energy drinks have in common, but we have added some more three features in our energy drink. Common benefits shared with the competitors will be- Increases performance Increases concentration Improves mental alertness Stimulates metabolism Unique features of Powergade- Nicotine reducer More of Vitamins Additional fibre (fruity taste as fibres will be taken from fruit nectar) The nicotine reducer will help those consumers who are addicted to cigarettes, while people have cigarettes nicotine automatically gets in their blood, whereas when that consumer will have our product his nicotine count will be reduced. We will use a pinch of coconut oil as coconut is the best nicotine reducer. Our product will also have more of vitamins which will help the consumer revitalize his mind, be active and energetic all throughout the day. Additional fibre is fruit nectar which will be used in our product; this will give a good and additional taste  [3]  . As we know today, the demand for energy drinks is increasing day by day in the Indian markets, there is tough competition between competitors, and every company is having a price war with its competitors to sell its products. Red bull in that case has kept its price of a can is Rs.85, and cloud 9 has kept the price of its can Rs.90. These drastic differences in prices will be because of many reasons as for example the ingredients which are there in the drink or mainly the packaging or manufacturing of product will be different from the others, or there may be a simple reason for high prices that will be the profitability of the company. For setting up a price for our brand powergade we need a certain pricing objectives which will help in our pricing decision, pricing objectives are goals that describe the role of price in an organizations plans, the objectives help managers as a basic guide line to develop further pricing and marketing strategies  [4]  . The pricing objectives which are required for this product will be- Market penetration Target rate of return Price stabilization Meet of follow competition Market share Profit maximization Cash flow Product line promotion Survival in the market.  [5]   Our price will overcome the cost and therefore earning us a good profit margin. The cost will include all the internal and external costs. Pricing will be considering the taxes also on the product. Customers will feel value for money for our product as they will be satisfied to the fullest. Our pricing will be complementing other Ps of the marketing mix. It should be complementing with the place it is marketed, the promotion used and the value of the product. Strategies Market Led Pricing Strategy Market led pricing strategy are based on the level of customer demand for a firms products or the level of demand in the industry in which the firm operates. Market led Pricing strategy include Penetration Pricing, Skimming price, Price Discrimination, Loss leader, Psychological pricing and Promotional pricing. In all the market led pricing strategies our product will be using Penetration pricing and Psychological pricing. Penetration pricing is a strategy used for a new product to help establish itself in the industry. This method involves setting a relatively low price in order to gain market share and awareness. Over time, as the product established itself, the price can be raised. This strategy is suitable for mass market products that sell in large enough volumes like our powergade. It will help Gatorade to enter a well established market efficiently. One drawback of using this strategy is that customers might consider the product of low quality as it priced low. Combining with Penetration pricing is the psychological pricing. Psychological pricing is a strategy that involves using numbers like, such as $ 9.99 to make price seem lower. Hence customers psychologically feel that they are getting a bargain or better price for the product  [6]