Lab Report Essay - 753 Words

Beginning with science : 06 Matter and Energy Kevin Edwards. Introduction :You will be exploring three scenarios and conducting observations on the physical and chemical changes in matter: The Iced Tea Debate, Salty Soup, and Fire Bug. Objective : To demonstrate the differences between physical and chemical changes while observing the laws of conservation of matter and energy. Procedure : Watch each part of the experimental demonstration and make predictions about what will happen in each scenario. 1. View the three scenarios listed below. You must observe and analyze these as part of the lab. The Iced Tea Debate The Salty Soup The Fire Bug 2 Use the DATA chart provided for recording observation based on three†¦show more content†¦Paragraph 1 - How the Law of Conservation of Matter is supported by the experimental demonstrations: In the law of conservation particles and materials are neither created nor destroyed . It was similar towards the experimental demonstrations because nothing changed or destroyed in the processes .Kinetic and potential energy was used in the experiments. Paragraph 2 - How the Law of Conservation of Energy is supported by the experimental demonstrations: Experiments do not consome the energy but conserve by changing them from one form to the other .This allows all energy to remain constant so for each experiment diffrent form occured but never changed the element of the experiment Fourth Scenario Describe a fourth scenario in which either the â€Å"Law of Conservation of Matter† or the â€Å"Law of Conservation of Energy† could be observed. Using as many sentences as needed, describe how an experiment could be set up to further explore your recorded observation. The goal is to show understanding of the concepts in the lesson. I choose law of Conservation of Energy Suppose a Hard mini ball is placed in an automatic air power sealed containerYou will notice that no matter how much you will leave the ball bunching the ball will never stop bouncing. That happens because the ball develops both potential and kinetic energy,the sum of those two give us the mechanical energy which remains constant. Scientific Method The IcedShow MoreRelatedLab Report : Science Or Engineering Course Essay3163 Words   |  13 PagesA full laboratory report is usually required in a science or engineering course that has a laboratory section. Believe it or not, a lab report (as they are commonly referred to) is actually a learning tool to help you get more out of your lab and classroom experience. You typically enter a lab session with some hypothesis, such as â€Å"copper conducts heat more quickly than steel.† You will review the basic concepts behind the experiment, such as the definition of conductivity and whether heat flowsRead MoreLab Report On The Lab3168 Words   |  13 Pagesfor the lab. Knowing the steps for the lab is extremely important because especially in chemistry if something is done out of order it can be dangerous. So recording the procedure in our lab book is important. This relates to my major of Political Science in that in Political Science, recording down things accurately is ver y important and if something isn’t recorded accurately it could be dangerous like in chemistry lab. In my lab report for the Density Lab I recorded the steps to the lab. The objectiveRead MoreLab Report1259 Words   |  6 Pages(II) Sulfate Wash Bottle Lab Apron 2 Iron Nail Stirring Rod Plastic Gloves 1M Hydrochloric Acid Crucible Tongs Sandpaper or Emery Cloth Distilled Water Centigram Balance Face Shield Drying Oven 1. Find the mass of a clean, empty, dry 250-mL beaker. Record the mass to the nearest 0.01 g. 2. Add approximately 8 g of copper (II) sulfate crystals to the beaker. Find the mass and record it on the Report Sheet. 3. Add 50 mL of distilled waterRead MoreLab Report1029 Words   |  5 PagesLab report As part of my module Nip1002 I was required to perform a set of observational skills which included; pulse, blood pressure, respirations, hand washing and urinalysis and then compare them to previous results. In this lab report I am going to discuss blood pressure in detail. Procedure * Explain the procedure to the patient and gain consent * Wash hands thoroughly following the hand wash technique to prevent the transfer of bacteria * Clean equipment e.g. blood pressure cuffRead MoreLab Report On The Lab Essay725 Words   |  3 PagesJacqueline Kang 2-8-2015 Bio 203 Lab Experiment 2: Introduction: The lab was interesting as the main idea seemed to be the proper use and importance of a spectrophotometer but was completed in such a bizarre manner that I am unsure as to wether this was the original purpose or not. The first portion of the experiment seemed to be a practice 10 fold serial dilution using the chemical bromophenol blue, and was treated as a quantitative experiment. The second portion of the experiment used knownRead MoreLab Report1463 Words   |  6 PagesLab Report 1 ï  ¶ Introduction: Proper chemical formulas entitle many challenges such as the Law of Multiple proportions that states that there may be more than one plausible mole ratio for the elements in that compound. However if we determine the mass of each element in the compound we will be able to get the true chemical formula. In this experiment, we used the law of definite proportions to find the chemical formula for a hydrated compound containing copper, chlorine, and water moleculesRead MoreBiology Lab : Lab Report Essay777 Words   |  4 PagesLab 9: Pea Genetics Lab Report Zach Freeland : Section 03 : BIOS 210 Fundamentals of Cellular Biology Lab Title: †¢ Gathering Data on the Different Traits of the Garden Pea (Pisum Sativum), Organizing the Dominant/Recessive Phenotypes of 60 F2 Offspring and Determining Whether the Null Hypothesis is Rejected or Accepted Using the Chi-Square Test. Introduction: †¢ This lab had 2 exercises. Exercise 9.1 involved observing pictures of 60 F2 offspring and recording the phenotypes for 6 different traitsRead MoreLab Report On The Lab759 Words   |  4 PagesPURPOSE/OBJECTIVE: In this laboratory, the purpose of this lab was to allow the lab students to understand the effects of the different antibiotics (CAM, Amp, and Strep) on the bacteria growths. This lab also allowed the lab students to understand the importance of staining, bright-field microscopy, spectrophotometry, and the fluorescence microscopy. The hypothesis for this lab would be that for the mixture without the antibiotic would have an increase in the absorbance rate. The mixtures withRead MoreLab Report On Chromatography And Lab1206 Words   |  5 PagesSpinach Group Experiment 3 – Individual Lab Report (Save as pdf and submit, due by 12:00 NOON one week after experiment) Last Name: Wang First Name: Zoey Lab Partner(s): Sue Wang TA Name: Sosthene Date Lab Performed: Nov. 12, 2015 Date Lab Submitted: Nov. 12, 2015 Group A, B, or C: B Comments for Grading TA: (Please indicate if you performed the lab on a day other than your regularly scheduled day and/or with a TA other than your regular TA). Page Limit: report must not exceed FIVE pages (includingRead MoreLab Report On The Lab2594 Words   |  11 Pages buffer, pestle grinder, centrifuge, phenol-chloroform, a vortex, agarose gel and dye, PCR water, 1.5 mL tubes and RNase. PCR Amplication- This lab involves the amplification of the 18s rRNA or actin genes. The lab starts with getting the PCR tube, labeled as DNA. Then, 2.5 microliters of DNA template from the week before must be added to the DNA tube. Forty-seven and a half microliters of PCR Master Mix is then added to the DNA tube. This micture must be placed on ice until placed in thermal cycler

Lost Of A Romantic Comedy By Sofia Coppola - 1221 Words

Lost in Translation Lost in Translation, widely considered an independent film, but with overtones of a romantic comedy, written and directed by Sofia Coppola, is an intimate portrayal of loneliness and human connection told through two Americans called Bob and Charlotte who meet in Tokyo, Japan. Charlotte is having an early 20s existential â€Å"what do I do with my life† crisis whereas Bob who is much older than charlotte, is having a midlife crisis. Both characters are two people at opposite ends of something comparable; she’s just beginning her life with her husband whereas Bob is on the other end, having been married for years. Its two characters who are dealing with similar inner conflicts, a seeming dissatisfaction with their current†¦show more content†¦The title of the film potentially has two meanings with the two characters literally in a foreign country their understanding and communication with the world around them are â€Å"lost in translation† creating a wor ld of isolation which allows themes of subtle comedy to arise throughout the film through the focus of the language barrier. The title can also be interpreted as not being able to communicate with others regardless of the language barrier. The story centrally revolves around three characters; Bob and Charlotte who are our more conventional characters who are presented as equals in the story and follow similar journeys of discovery, their own internal conflicts. Bob arrives as a movie star in the twilight of his career in Tokyo to appear on talk shows and to film a whisky commercial, Charlotte on the other hand has come with her husband on business trip and lacks a real sense of purpose of her own. Both feel Isolated and have complicated and somewhat troubled relationships. The third character is less conventional is ever changing, is the world and the environment our characters find themselves in which Sophia Coppola cleverly creates using Tokyo. This is mainly created through seeing the world through the point of view of our other two characters, as Bob andShow MoreRelatedSummary Of Sofia Coppolas Lost Translation And Marie Antoinette715 Words   |  3 Pagescalled â€Å"Sofia Coppola’s trilogy:† (2012, 35) The Virgin Suicides, Lost in Translation and Marie Antoinette. Woodworth also confirms this interconnection, asserting that â€Å"there is a spiritual kinship shared by the young women found throughout these three films† (2008, 138-9). In the sense, I would suggest that Lost Translation and Marie Antoinette is more about two young women who are on the edge of liminality—a traditional and malleable stage between child and adult—than a romantic comedy and a historicalRead MoreTransnational Cinema And Its Impact On The World1446 Words   |  6 Pages‘mediascape’ to specifically analyze the case of Lost in Translation (Sofia Coppola, 2003) by looking at the film’s industrial background and textual representations to examine how this film creates an American imagination of Japan. Mediascapes, the cross-border flows of the media images and information, are increasingly produced and distributed to global audiences because of the rapid development of information technology (Appadurai, 1990). The film Lost in Translation (2003) can thus be viewed as a

Dancing with self beauty alice walker free essay sample

What is a scar? A scar is something that can be covered but never erased. Scars can change a person’s self-esteem and self- worth, relationship with people, and your perception of yourself. A scar can help you find beauty deep down inside just like Alice Walker did. Scars cannot tear you down you are the only one can, its either you live a lie or just accept the true you, which one would you choose? Walker also had problems with self-esteem in her life when her brother shot her in the eye with a BB-gun that left one of her eyes blind. According to walker her life was over â€Å"For six years I do not stare at anyone, because I do not raise my head†. I grew up a tomboy who played with nothing but boys and maybe one or two girls. I was always happy, and a just a big jokers until I started my middle school year and identified hair on my chin. We will write a custom essay sample on Dancing with self beauty alice walker or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I have suffered with this problem for the longest. I considered myself as different from most girls. When I got the hair on my chin I did not want to be bothered with anybody, I used to hold my head down and kind of slouch so no one wouldn’t see it. My whole attitude changed I went from the girl who used to love herself so very much into the girl who couldn’t stand to look in the mirror. But that should’ve have changed me nor Walker because you can’t look down on yourself just because you have a scar you are who you are no matter if it’s there or not. The scar also changed the relationship with her siblings. From the article Everyday life by K. Nola Mokeyane she said â€Å"sibling’s relationships are important component of children’s social and emotional development. The Child Welfare Information Gateway notes that through their relationship with their siblings, children learn skills such as conflict resolution and negotiation; healthy relationships also provide siblings with a support network. As with anything in life, siblings relationships have positive and negative aspects. Walker started to develop to like on sibling more than the other brother. One of the siblings brought both positive and negative change in her life. The brother who shot her with the BB gun when she was younger and made a big difference in her life and she just was less closer to him just like any other siblings in life. â€Å"What the matter with your eye? † they ask, critically. When I don’t answer with (I cannot decide whether it was an â€Å"accident† or not), they shove me, insist on a fight. My brother, the one who created the story about the wire, comes to my rescue. But then brags so much about â€Å"protecting† me, I become sick. It seems like she is still never forgave her brother for what he had done to her eye and began to not really like him as much. Since her brother was kind of a part of the accident so she kind of liked him better. For some reason he understood her more. â€Å"He is my favorite brother and there is a strong bond between us. Understanding my feelings of shame and ugliness he and his wife take me to a local hospital, where the â€Å"glob† is removed by a doctor named 0. Henry. There is still a small bluish crater where the scar tissue was, but the ugly white stuff is gone. † I to can relate to her by this I had a problem with the hair under my chin still to this very day and my mother wanted to help me out by getting lazer hair remover but I insist on doing so because it really wouldn’t make a difference if I got it removed or not, sometime down the line it still was going to be there no matter what I did. It is so much that family members are siblings can do for you, but you are the one who really have to decide what you are going to do with yourself. People don’t make you and how they change you, you do. According to Answers in Writing â€Å"Sometime we imagine ourselves as different than what we really are one way at least we picture ourselves as this, yet in reality we do not fit this picture. We think we are kind gentle, when in truth we have very little patience for things. We may see ourselves, it is good to see ourselves as exemplary students, but we hate to be wrong. However we picture ourselves, it is good to see ourselves for who we really are. Perception can be altered, whether it is how we see the world or how we see ourselves. All it take is a little honesty, without trying to make ourselves feel better, which is what we usually do when we see what we call faults in ourselves. We try to feel better about it, and this often means we find ways to alter behavior. We try to change how we are to supplement our perceived faults. We are far better off just seeing ourselves for who we are, leaving it at that. Walker use to be the prettiest girl that knew she was pretty and now she is kind of confused. She is worried about what other people think which is stopping her from seeing the positive in her life. â€Å"Years later, in the throes of mid-life crisis, I ask my mother and sister whether I changed after the â€Å"accident†. No, they say, puzzled. What do you mean? † What do I mean? Walker was question herself about who she really was are did she change and she wanted to see what other people such as her family and how they viewed her too. But it was all in the mind of how she saw herself. â€Å"That night, as I do every night, I abuse my eye. I rant and rave at it, in front of the mirror. I plead with it to clear up before morning. I tell it I hate and despise it. I do not pray for sight. I pray for vision. † She must have really seen herself as this person who so ugly until she got it removed but that didn’t change her she had to see herself from within. Many times I put myself in situation where I just look in the mirror and wish some things would go anyway but it doesn’t, you can put make up on, put hair on your head but it want change anything. Walker finally sees herself as this beautiful person. She keep questioning herself â€Å"You did not change they say. † But she finally realizing everything when she is by her daughter and she is talking to her daughter. Walker says â€Å"Since the birth of her daughter she has worried about her discovery that her mothers’ eyes are different from others people’s. Will she be embarrassed? I think. What will she say? Every day she watches a television program called Big Blue Marble. It begin with a picture of earth as it appears from moon. When walker was putting her baby to sleep her daughter Rebecca focus on her eye. She began wanted to protect herself but her daughter didn’t see her eye as such ugliness her daughter tells her there is a world in her eyes. From the perception of her daughter she began to accept herself. â€Å"Yes indeed , I realized, looking into the mirror. There was a world in my eyes. And I saw it was possible to love it. In conclusion scar is something that can be covered but never erased. Scars can change a person’s self-esteem and self- worth, relationship with people, and your perception of yourself. It would not make you who you are you can only make you who you are. Theirs is nothing no one can do to change it. You can never change something and in my eyes she never changed. She still look back and think about her eye.

Strict Constructionism vs Broad Constructionism free essay sample

Had developed into two distinct political parties. The controversy over the constitutionality of the First Bank of the United States gave rise to two different interpretations of the Constitution. While the Jeffersonian Republicans held a strict-constructionist view of the Constitution, the Federalists took on a broad-constructionist view of the Constitution. These became defining characteristics of the two political parties.However, during the presidencies of Jefferson and Madison, the desire of one party to nominate over the other caused both parties to stray away from their original philosophies of government and resort to the other partys principles. Although the Republicans and Federalists largely stayed true to their respective interpretations of the Constitution, they increasingly embraced the other partys principles to achieve their goals between 1801 to 1817. In establish inning Republican dominance in government, Jefferson determined to use strict constructionist; yet, with regard to westward expansion, Jefferson resorted to broad constructionist.Upon his inauguration in 1801, President Thomas Jefferson promulgated his belief in a limited government. We will write a custom essay sample on Strict Constructionism vs Broad Constructionism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Congress, under Jefferson, restricted federal government by repealing all international taxes. In doing so, Jefferson reduced government spending, thus successfully limiting the power of the federal government. Similarly, the Secretary of the Treasury Albert Gallatin limited the military by cutting army and navy budgets significantly. These acts of frugality demonstrated the use of strict constructionist to assert Republican dominance.Jefferson interest n expanding westward prompted him to purchase the Louisiana Territory on the basis that he was protecting the nation. Jefferson believed that the results of this broad constructionist view would benefit America by encouraging economic development. Thus, Jefferson embraced both Republican and Federalists principles during his presidency. Seeing that Congress was dominated by Republicans, Chief Justice John Marshall appropriately adopted both strict and broad constructionist in his court decisions. In the Mammary v.Madison case, Marshall ironically gained a Federalist victory by using strict constructionist. By ruling that the Constitution did not explicitly grant the Court power to issue writs of mandamus, Marshall gave the Court the greater power of judging the constitutionality of laws passed by Congress through the judicial review. In this way, Marshall expanded the federal government, producing a broad- constructionist victory. In the Fletcher v. Peck case, Marshall did not need to use strict constructionist to accomplish his goal of advancing the power of the federal government.Instead, Marshall solely relied on broad constructionist to protect commercial and industrial interests and state federal supremacy in interstate commerce. In his court rulings, Marshall affirmed Federalist dominance in the Supreme Court amidst a Congress dominated by Republicans. By using both Republican and Federalist principles, Marshall elevated the Supreme Court and expanded the power of the federal government. The War of 181 2 prompted President James Madison to turn to Federalist principles of broad constructionist to structure Americas economy.Madison agonized the expediency of encouraging commerce and economic development as American nationalism emerged after the War of 1812. He concluded that state banks were insufficient in facilitating the economy and believed that a national bank could satisfy the needs of the country. Driven by a Federalist desire to stimulate economic growth, Madison allowed the charter of the Second Bank and the creation of protective tariffs. Republicans no longer deemed the national bank as unconstitutional because they recognized the importance of a bank that operated nationally. Madison also oversaw the implementation of the American System, which contributed greatly to economic development by encouraging the domestic economy. The use of broad constructionist to create an economic program allowed Madison to successfully stimulate economic growth. Though both Republicans and Federalists largely held on to their own philosophies of government, they strategically used the other partys principles to achieve their goals during the presidencies of Thomas Jefferson and James Madison.Jefferson found it necessary to use broad instructions in his decision to purchase the Louisiana Territory, but stuck to strict constructionist in shaping the federal government. Marshall successfully asserted Federalist dominance in the Supreme Court and protected commerce by using strict constructionist and broad constructionist, respectively. Madison effectively stimulated the American economy through Federalist principles. Between 1801 and 181 7, Republicans and Federalists increasi ngly made their decisions by adopting each others principles rather than sticking to their own interpretations of government.

Essay on Psychology and Children

Essay on Psychology and Children Essay on Psychology and Children CU1520.4-Understand how working practises can impact on the development of children and young people. 1. Explain how own working practise can affect children and young people’s development As a practitioner it is our duty to observe and maintain the right procedures to ensure that the children are offered an exciting environment which will allow the best possibilities for development. So it can be stated that how we set up our own working practices can affect children and young people’s development. As, role models we need to practice good behavior methods for example, saying 'Please' and 'Thankyou' to the manner of our voice as we use to speak to one another. Children are able to sense any kind of atmosphere even when adults are speaking between each other. It is important to encourage children to understand the importance of good physical and mental health through their diet, exercise and healthy lifestyle. If we do not promote and encourage a healthy and balanced lifestyle, it could result in the children having poorly developed immune system which in turn would cause them to be ill and have days off school which would affect their development. Promoting good hygiene is very important. In my nursery we encourage hygiene throughout the day. We do this by washing the tweenies’ hands before meal times, we take them to the toilets to do this. As they have been doing this for a while they are used to the routine. They ask for the soap themselves and they know they have to dry their hands with the paper towels. Also when the children have eaten they wipe their hands and face with wet flannels, again as they are used to this idea most of the children ask themselves for the flannels when they have eaten. 2. Explain how institutions, agencies and services can affect children and young peoples development. Speech and language can help children overcome most of their problems. By helping children gain the ability to use language they can help children gain confidence and self-esteem I have seen this in my setting with children who have had communication and language needs. These children have gained confidence and their language is now at a level that they can interact with other children and not show frustration. This is because they can now express themselves. The Senco is in an educational setting that gives support to children and families with special need, this person is also responsible for identification of special needs. Other learning support staff work within and outside schools providing a range of services to help children who have certain specific educational needs. This might include people like teaching assistants or advisors to provide support and train staff. Also Youth justice are based on children with behavioural problems these people will work with them and social workers to help them. Social workers help vulnerable children and young people and their families this might include children on the child protection register or disabled children. A Psychologist is a professional who helps support children

The History of Saran Wrap

The History of Saran Wrap Saran resins and films, often called polyvinylidene chloride or PVDC, have been used to wrap products for more than 50 years. Saran  works by polymerizing vinylide chloride with monomers such as acrylic esters and unsaturated carboxyl groups to form long chains of vinylide chloride. The copolymerization results in a film with molecules bound so tightly together that very little gas or water can get through. The result is an effective barrier against oxygen, moisture, chemicals and heat that protects food, consumer products and industrial products. PVDC is resistant to oxygen, water, acids, bases and solvents.  Similar brands of plastic wrap, such as Glad and Reynolds, do not contain PVDC. Saran  might be the first plastic wrap designed specifically for food products, but cellophane was the first material  used to wrap just about everything else. A Swiss chemist, Jacques Brandenberger, first conceived of cellophane in 1911. It didn’t do much to preserve and protect food, however. The Discovery of SaranWrap Dow Chemical lab worker Ralph Wiley  accidentally discovered polyvinylidene chloride in 1933. Wiley was a college student who at the time cleaned glassware in a Dow Chemical lab when he  came across a vial he couldnt scrub clean. He called the substance coating the vial eonite, naming it after an indestructible material in the Little Orphan Annie comic strip.   Dow researchers remade Ralphs eonite into a greasy, dark green film and renamed it Saran. The military sprayed it on fighter planes to guard against salty sea spray  and carmakers used it on  upholstery. Dow later got rid of Sarans green color and unpleasant odor. Saran resins can be used for molding and they melt adhesive bonding in non-food contact. In combination with polyolefins, polystyrene and other polymers, Saran can be coextruded into multilayer sheets, films and tubes. From Planes and Cars to Food Saran  Wrap was approved for food packaging after World War II and was prior-sanctioned by the Society of the Plastics Industry in 1956. PVDC is cleared for use as a food contact surface as a base polymer in food package gaskets, in direct contact with dry foods and for paperboard coating in contact with fatty and aqueous foods. It’s capable of capturing and containing aromas and vapors. When you place a Saran-wrapped peeled onion next to a slice of bread in your refrigerator, the bread will not pick up the taste or odor of the onion. The onion’s flavor and odor are trapped inside the wrap.   Saran  resins for food contact can be extruded, coextruded or coated by a processor to meet specific packaging needs. About 85 percent of PVDC is used as a thin layer between cellophane, paper and plastic packaging to improve barrier performance. SaranWrap Today The Saran  films introduced by the Dow Chemical Company are best known as Saran Wrap. In 1949, it became the first cling wrap designed for commercial use. It was sold for household use in 1953. SC Johnson acquired Saran  from Dow in 1998. SC Johnson had some concerns about the safety of PVDC and subsequently took steps to eliminate it from Sarans composition. The popularity of the product, as well as sales, suffered as a result. If you’ve noticed recently that Saran isnt much different than Glad or Reynolds products, that’s why.

The Problem of Evil Essay Example | Topics and Well Written Essays - 1750 words

The Problem of Evil - Essay Example There are people with numerous doubts, but others hold on to their faith in God. The paper establishes a discussion of the topic though a description, analysis and evaluation of arguments by various philosophers, and it will also establish the stance of the paper concerning the topic. Emmanuel Levinas is one of the philosophers who asserts that evil influences people into doing the wrong things; thus, he seeks to develop a discussion that accounts for evil. In fact, his argument is based on the role of rationality through the propagation of evil, which seems to be underestimated (Katz, 2005). Moreover, he argues that evil is infused in everyday transformation of temptations that are forbidden concerning impulse of good. Furthermore, his approach to the problem of evil is based on the discount of the conventional perception of theodicy that is considered a justification or rationalization of evil along with suffering inflicted on people. The other philosopher is Morilyn McCord Adams w ith an argument that the problem of evil relates to problem of reconciling existence of horrendous evils with God’s existence, which is suitable for people. In fact, Adams offers proposals as solutions of the problems, whereby she appeals to various forms of intimacy with God. Furthermore, this intimacy is focused on participants of horrendous evils (Earl, 2011). ... However, Kant fails to clarify the propensity of evil; thus, there is need to focus on interpretation of the propensity of evil and association with claims of evil of humanity (Duncan, 2011). Nevertheless, there are features that distinguish interpretation of the issue, whereby there are commentators who have ignorance of the issue. Moreover, there is serious analogy drawn by Kant concerning the propensity of evil and addiction. In this case, Kant has plausible argument regarding the assertion of human race, and it is reasonable. 2. Description and analysis of philosophers' views Levinas's views offer a chance of creating a perception of evil in a different light, whereby he considers evil as a disregard of acts and not a destruction of life, and he considered the source of evil to be inability of attuning to other. In fact, this form of evil offers a capacity of detachment from humanity, whereby people fail to see their responsibility. Therefore, this leads to an assertion that ther e is a precondition of other forms of evil. On the other hand, Levinas raises claims that indicate that evil makes people stand suffering, whereby one may seek to invert the relationship between suffering and evil. Furthermore, he poses a rejection of the conception of suffering, whereby he considers suffering to be a substantial component of the meaning of human life. Adams focuses on worry associated with respect to horrendous evil concerning the way God would defeat horrendous evil, which is in the context of participant’s lifetime. In fact, she argues that God would be supporting good people suffering from horrendous evil, thereby allowing their lives to subdue to evil (Swinburne, 2012). Therefore, her

Cuba Music and AfricanInfluence Essay Example | Topics and Well Written Essays - 1250 words

Cuba Music and AfricanInfluence - Essay Example The basis of Cuban music is the music of African settlements such as Araras, Bantu, Carabaliez and Jorubas. Such settlements have preserved their authentic cultural traditions, despite the fact that they were forced to take a catholic religion. At the same time the religion Santeria had been developing and soon it disseminated through the whole territory of Cuba. This religion depicted the music of Cuba as percussion instruments are a part of religion and its worship ritual. By the 20th century the Santeria element have penetrated deeply in the Cuban pop and folk music, and into the music of other countries such as France, the USA and Jamaica. The native inhabitants of Cuba were Indians that were eradicated by the Spanish colonizers and the Indians music trend â€Å"areito† disappeared as well. Certainly, the emigrants have integrated the peculiarities of their music into the Cuba music. To the famous Cuba composers belong Esteban Salas, Robredo Manuel, and Haspar Villet. â₠¬Å"A brier look into Cuba's unique history will provide us with some insight into these recordings. Cuba's particular cultural heritage is largely the result or two horrendous examples or inhumanity- the annihilation or the indigenous peoples or the island, and the institution or the abominable slave trade which endured for almost 400 years. Spanish colonization began at the end or the 15th century. The Indians or Cuba were exploited, enslaved, murdered and practically extinct within 35 years after colonization began. This explains why there is virtually no Indian in Huence in Cuba's traditional or popular music, unlike the countries or Central and South America, where the Indian heritage has played a major role in cultural development.† (Gills... This essay approves that the double-sided aspect of Cuban music, which consists of the folklore instruments and popular forms of expression as well as more abstract and complex form known as classical music, are typical for Cuban music. Speaking about classical music it is essential to mention that due to reason of the lack of its representation to the masses and the natural complexity, classical music is ignored by all the Cubans. As the music of the people, the culture of which has rich and diverse folklore, Cuban popular music, which was made out of many popular songs and dance music, overshadowed classical music. â€Å"African slaves brought to Cuba their national culture and ritual dances. This report makes a conclusion that having researched the influence of Cuban music by the African melodies, we can make a conclusion that the slaves brought to Cuba by Spaniards had their own culture, which was originated from slavery. They created many melodies and dances and managed to influence the culture of Cuba so deeply and strongly, that new styles of music appeared and became very popular. These styles were brought to other continents and help create popular musical styles. Cuban dances represent an original mix of classical and folk dances, which are unique and deserves attention. Everybody who comes to Cuba is first of all attracted by melodiousness of its inhabitants, which was brought to them by slaves and their own culture created in the oppressive conditions. This testifies that Africans have their own unique and very beautiful culture that was recognized in the whole world.

Then Ill be brief Essay Example for Free

Then Ill be brief Essay In Shakespeares Romeo and Juliet, Juliet matures very rapidly. In the start of the play Juliet is introduced as a young, innocent girl, but ends up as a woman in love with an opinion of her own, and is emotionally mature. Juliet goes through several stages of being a child, being in love, becoming a wife, being deceived and being a widow in a short space of time. In the beginning Juliet is shown to be an innocent and nai ve, almost a child, she is not yet fourteen years of age. She is open-minded and joins in when she is being teased. She is also willing to listen and respect the advice of her parents and nurse; Ill look to like, if looking liking move. This shows that Juliet at this point is obedient and is not emotionally aware and doesnt know what real love is yet. Another quotation that shows her obedience is Madam, I am here, what is your will? Also we can see that Lord Capulet, although Juliets father and considered her owner, values her opinion and thinks highly of her. She is the hopeful lady of my earth. We can see that that there is an innocence about her character and that the thought of marriage does not impress her. We know this because when she is confronted with the idea of marriage she says It is an honour that I do not dream of. Even though she is not interested in marrying Paris, she agrees to keep her father happy. Another point that shows Juliet is still a young girl is the way that she interacts with and is continually petted by the Nurse. Throughout the play the Nurse continually appears. In the beginning Juliet and the Nurse trust each other, protect each other and show love towards each other. Nurse speaks to Juliet in a little girl language What lamb! What ladybird! Juliet appears to have a better relationship with the nurse than with her mother. Juliet and her mother appear to have an awkward relationship. We can see this when she asks the Nurse to give a while but soon after asks her to return. Juliets behaviour rapidly changes when she is faced with new situations and soon finds that she is in love, and her life has changed. When she meets Romeo she uses a witty and intelligent language. Romeo metaphorically uses religion, saying that Juliet is a saint, a blessing from God. Although Juliet is only young she is very articulate and this is where her intelligence shows through. She smartly twists Romeos words and takes control over him. Juliet says, Ay, pilgrim, lips that they must use in prayer. Prayer is the emphasised word, and although Juliet is denying what Romeo is suggesting she is perhaps, urging him to kiss her. She is outrageously flirtatious. Her meeting with Romeo resulted in a very quick increase in her maturity. A major part in showing that Juliet is maturing is the way in which her language includes a sonnet. The way in which she and Romeo share the sonnet shows true love, even though they have only just met. In a way, Shakespeare is blessing their love and by doing this he is showing that Juliet accepts him and his manner, and is also showing how much she likes him. Shakespeare is once again showing Juliets intellect and the way she easily adapts to her surroundings. Once she has admitted her love for Romeo and committed her life to him, there is a new maturity in the way she responds to the people around her and the circumstances in which she finds herself. She is a young woman saying; this is want I want. During the balcony scene Juliet says: O Romeo, Romeo! Wherefore art thou Romeo? Deny thy father or refuse thy name Or if thy wilt not, be but sworn my love And Ill no longer be a Capulet! This scene gives the effect that the couple are so in love that Juliet can take a mature approach to Romeo being a Montague. She strongly believes that Romeo is not her enemy, Montague is. Tis but a name that is my enemy. This shows that she loves Romeo more than she respects her parents and says that she will rid of her family name if it allows her to be with Romeo. She practically questions Romeo and tests him by proposing marriage. Juliet is starting to be more independent and questions her parents ideas and disobeys them. There appears to be passion and energy in Juliets speech when she is communicating with Romeo. Her language becomes very bold and she talks more to him. She is prepared to take responsibility and so proposes marriage to him. If that thy bent of love be honourable. Thy propose marriage, send me word tomorrow. This shows a decisive and self-motivated side of Juliet and we can see that she has already changed from the shy and polite Juliet that we were first introduced to. This shows a great, rapid increase in her maturity. Other factors that influence this increase is the way in which she chooses love, even at the risk of being cut from her family, And Ill no longer be a Capulet When Juliet sends the Nurse out to find out about her marriage to Romeo her temperament changes, showing Juliet in a different light. The clock struck nine when I did see the Nurse; Oh she is lame Is three long hours, yet shes not come. Shakespeare has used these short sentences to Juliets desperation and frustration. She has turned from being a pleasant and courteous girl to a frustrated one. These mannerisms where not expected from a young girl in this period of time. This is another change we are shown in Juliets behaviour and maturity. When the Nurse begins to say that Juliet should just agree and marry Paris, Juliet even cuts off from the Nurse leaving her alone. When the Nurse says Will you speak well of that who killed your cousin. Juliet replies Shall I speak ill of him who is my husband? She also says that That villain would of killed my husband protecting Romeo from the Nurse taking the side of he lover, rather than her family and openly rebelling showing that she is not trying to act the part that her parents want her to play. Although Juliet is drifting away from her family she once again she begins to play the role of a mature young woman and agrees to wed Paris, to put things right with her family. This is a very mature act, even though we know from the text that this is not what she wants. Juliet says Unless thou tell me how I may prevent it .. . And with this knife Ill help it presently. When Juliet agrees to marry Paris she says to her father To beg you pardon. Pardon I beseech you! Henceforth I am ever ruled by you. This is a very mature act, even though it is deceitful, Juliet has settled problems within her family, so they do not feel that they have killed her. She shows maturity by putting their needs before hers. After Juliet has arranged her death with Friar Lawrence, she is an emotionally awoken woman who will do anything to be with the one she loves. And I will do it without fear or doubt, to live an unstained wife to my sweet love. Juliet faces her fears and trusts in God and Friar Lawrence. She is forced to use trickery in order to stay true to dear Romeo. This showed remarkable courage. Before she takes the potion she uses a soliloquy that confronts all her fears. She speaks in blank verse showing the seriousness of the situation. When Juliet awakes to see a lifeless Romeo lying beside her, Juliets maturity and loyalty takes over and she takes the decision to choose eternity over the present. The quotation Then Ill be brief. O happy dagger! This is my sheath; there rust, and let me die. Shows the quickness and determination of Juliets death. During the period of a few days Juliet matures into a committed and reliable woman and wife, capable of taking decisions without the help of others. Shakespeare shows this by clearly stating the different stages that happen and by making everything occur in a short period of time. He also uses different language throughout the play, such as blank verse, sonnets and soliloquies and different sentence structures to show different emotions.

The Unladylike Lady in Macbeth :: Macbeth essays

The Unladylike Lady in Macbeth      Ã‚   William Shakespeare's tragedy Macbeth presents in the role of the leading lady an intimidating and selfish Lady Macbeth. Let us in this paper get to the bottom of her character.    L.C. Knights in the essay "Macbeth" describes the unnaturalness of Lady Macbeth's words and actions:    Thus the sense of the unnaturalness of evil is evoked not only be repeated explicit references ("nature's mischief," "nature seems dead," " 'Tis unnatural, even like the deed that's done," and so on) but by the expression of unnatural sentiments and an unnatural violence of tone in such things as Lady Macbeth's invocation of the "spirits" who will "unsex" her, and her affirmation that she would murder the babe at her breast if she had sworn to do it. (95)    Samuel Johnson in The Plays of Shakespeare underscores how ambition by the protagonists leads to detestation on the part of the readers:    The danger of ambition is well described; and I know not whether it may not be said in defence of some parts which now seem improbable, that, in Shakespeare's time, it was necessary to warn credulity against vain and illusive predictions. The passions are directed to their true end. Lady Macbeth is merely detested; and though the courage of Macbeth preserves some esteem, yet every reader rejoices at his fall. (133)    In "Macbeth as the Imitation of an Action" Francis Fergusson specifies the fears within Lady Macbeth:      I do not need to remind you of the great scenes preceding the murder, in which Macbeth and his Lady pull themselves together for their desperate effort. If you think over these scenes, you will notice that the Macbeths understand the action which begins here as a competition and a stunt, against reason and against nature. Lady Macbeth fears her husband's human nature, as well as her own female nature, and therefore she fears the light of reason and the common dayllight world. As for Macbeth, he knows from the first that he is engaged in an irrational stunt: "I have no spur / To prick the sides of my intent, but only / Vaulting ambition, which o'erleaps itself / And falls on the other." In this sequence there is also the theme of outwitting or transcending time, an aspect of nature's order as we know it: catching up the consequences, jumping the life to come, and the like.

Analysis of Johnson Music Essay

To assist in the overall report, evaluate the chosen system to include professional diagrams or images, of a computer system. Labeling the different hardware components give a description of the function of each of the main elements of the system. Make sure the explanation is clear enough to understand as the client may have little or no knowledge of a modern computer system. The terminology associated with systems should be elaborated on for clarity. Justify your choice of computer systems and in a critical way suggest how the choice could have been better. Find suitable illustrations of the selected hardware and software to meet P2 & M3 criteria. Windows 98 or Win 2000 operating system will be o/k. The ICT system that I have recommended to I.T.NOON, includes full details of the specification for the hardware stated. I have also found illustrations (JPEG Image) for the hardware items that are listed and which I have recommended. An operating system is the software responsible for allocating system resources, including memory, processor time, disk space, and peripheral devices such as printers, modems, and monitors. Operating systems perform basic tasks, such as recognizing input from the keyboard, sending output to the display screen. All applications use the operating system to gain access to these resources as necessary. The operating system is the first program loaded into the computer as it boots, and it remains in memory throughout the session. Operating systems provide a software platform on top of which other programs, called application programs, can run. The application programs must be written to run on top of a particular operating system. The choice of operating system determines the applications you can run. For PCs, the most popular operating system is Windows, but others are available, such as Linux. As a user, you normally interact with the operating system through a set of commands. â€Å"For example, the DOS operating system contains commands such as COPY and RENAME for copying files and changing the names of files, respectively. The commands are accepted and executed by a part of the operating system called the command processor or command line interpreter.† Graphical user interfaces allow you to enter commands by pointing and clicking at objects that appear on the screen. Johnson Music (JMusic) was founded in 1901 at its current premises as a guitar shop. It specialised in trading in old guitars, refurbishing them and selling them on. At first the company had very few customers, but gradually grew. By 1910 the company had reasonable success, and started selling guitars directly from manufacturers. The founder, George Johnson, noticed that some guitar brands didn’t sell very well, and others did. One guitar brand that did sell well was Ibanez guitars. The company gradually started selling more Ibanez guitars, becoming more successful for the company. In 1950 the shop stopped selling all guitars other than Ibanez guitars and became a dedicated Ibanez dealer. The company soon moved on from guitars and started selling more than that, including pedals, amplifiers and bass guitars. This is how the company currently stands. Johnson music is owned by George Johnson, the son of the founder of the company. Its current location is:  Johnson Music  17 Churchgate  Bolton  BL1 1HU  UK.  The shop has two floors. One floor stores bass guitars and bass amplifiers, as well as bass effects pedals. The second floor stores guitars and guitar amplifiers as well as guitar effects pedals. The shop has two storage rooms: one upstairs and one downstairs. Downstairs stores all bass guitar products and upstairs stores all guitar products.  The shop has had a constant reasonable success and has a steady customer base at present. The company is in no danger of going out of business as it currently stands.

Executive Summary

EXECUTIVE SUMMARY Square Textile Ltd. started its operation in 1997. It was enlisted in Dhaka Stock Exchange & Chittagong Stock Exchange in 2002. The business lines of Square Textile Ltd. are manufacturing and marketing of yarn. Its factory is located in Gazipur , Dhaka. The manufactures 100% Cotton Ring Span Yarn or Hosiery , 100% Cotton OE Rotor For Hosiery and Knit Fabrics for 100% export oriented readymade Garments Industry. The strategic Goals and Objectives of the Company are to strive hard to optimize profit though conduction and transparent business operations and to create more competitive in the internal and external market. In home, customer of Square Textile Limited are export oriented readymade Garments Industry. The Company also exports its products to the market of Europe & USA . The export sells increased by 19% in 2003 over the previous year. Competition level is increasing both in local and abroad market . Competition will be more stiff after 2005 when multifiber agreement will be phaced out. Among the other foreign competitors Srilanka , China Pakistan and India are prominent. Square is one of the biggest employees in Bangladesh. It has a personnel and administrative department . The total number of employees are 1223. For the employees there are systematic in house training in home and abroad . The managing director, the CEO is the head of the executive management team . Below in there are directors , executive directors and general manager. Under the direct super vision of the general manager a number of departments are controlled. The Company is going through continuous growth in production . The total production increased year on year basis at the rates of 0. 43% and 1. 467% during 2002 and 2003 respectively . The Company’s operations are out on a aggregate basis and are managed as a single opportunity segment . The Company uses Computer Aided Design (CAD) , Computer Aides Spreading (CAS) and Computer Aided Manufacturing (CAM) in its plant to increase the overall efficiency and productivity. OBJECTIVE: The broad objective of this report is to provide an overview of HRM practice of Square Textiles Ltd. The specific objectives of this report are : †¢ To provide Company overview †¢ To provide market overview and analysis †¢ To reveal operational, management and HRM planning. †¢ Discuss all HRM practice METHOLODGY: To prepare this report we have collected data from different published materials. Then we have conducted a secondary study. After that we have prepared a questionnaire and took interview one of the executive serving in this Company. We also collect data from internet . This way we collected primary data. Thus we have used both primary and secondary report to prepare this report. INTRODUCTION: This report is prepared as a requirement of the course â€Å"Seminar in Human Resource Management. † We selected Square Textiles Ltd. Working on this organization we came to know various Kind of HRM practice which are use here. Though it is a textile, it has proved itself in the related industry s a major competitor. In this report we have followed the guidelines provided by the teacher. Here we have tasked not only the HRM practice but also the marketing, management, finance and operational area of the Company. 5. Human resource management 5. 1. Human resource planning Square has a personal and administrative Department . Square is one of the biggest employers in Bang ladesh. The total number of employers in Bangladesh . The total number of employees is 1,223. For the employees there are systematic in house training in home and abroad . To motivate the employees, along with salary and benefits the company provides various facilities like free meals , free transportation , 24 hour medical center , on site sports . Production and accommodation facilities includes full time supply of safe drinking water, adequate lighting and ventilation facilities from sheet. 5. 2 HR Practices of SQUARE textile Recruitment Training Performance Management Labor relation Employee relation Job analysis Job design Selection Development Incentives Benefits 5. 2. 1 Recruitment and Selection process in SQUARE Recruitment is the process trough which the organization seeks applicants for potential employment. Selection refers to the process by which it attempts to identify applicants with the necessary knowledge, skills, abilities and other characteristics that will help the company achieve its goals, companies engaging in different strategies need different types and numbers of employees. The strategy a company is pursuing will have a direct impact on the types of employees that it seeks to recruit and selection. Source of recruitment There are two kinds of source SQUARE uses for recruitment . They are 1. External source 2. Internal source. We try to discuss all relative sources which are used for recruitment in SQUARE. 1. Internal source SQUARE thinks that current employees are a major source of recruits for all but entry-level positions. Whether for promotions or for ‘Lateral’ job transfers, internal candidates already know the informal organization and have detailed information about its formal policies and procedures. Promotions and transfer are typically decided by operating managers with little involvement by HR department. 1. 1Job-posting programs HR departments become involved when internal job openings are publicized to employees through job positioning programs, which informs employees about opening and required qualifications and invite qualify employees to apply. The notices usually are posted on company bulletin boards or are placed in the company newspaper. Qualification and other facts typically are drawn from the job analysis information. The purpose of job posting is to encourage employees to seek promotion and transfers the help the HR department fill internal opening and meet employee’s personal objectives. Not all jobs openings are posted . Besides entry level positions, senior management and top stuff positions may be filled by merit or with external recruiting. Job posting is most common for lower level clerical, technical and supervisory positions. 1. 2 Departing Employees An often overlooked source of recruiters consists of departing employees. Many employees leave because they can no longer work the traditional 40 hours work week . School, child care needs and other commitments are the common reason. Some might gladly stay if they could rearrange their hours of work or their responsibilities . Instead, they quit when a transfer to a part-time job may retain their valuable skill and training. Even if part-time work is not a solution, a temporary leave of absence may satisfy the employee and some future recruiting need of the employer. 2. External source When job opening cannot be filled internally, the HR department of SQUARE must look outside the organization for applicants. We discuss all the external source of recruitment at bellow: 2. 1 Walk-ins and Write-ins: Walk-ins are some seekers who arrived at the HR department of SQUARE in search of a job; Write-ins are those who send a written enquire . both groups normally are ask to complete and application blank to determine their interest and abilities. Usable application is kept in an active file until a suitable opening occurs or until an application is too old to be considered valid, usually six months. 2. 2 Employee referrals: Employees may refer job seekers to the HR department . Employee referrals have several advantages . Employees with hard –to –find job skill may no others who do the same work. Employees referrals are excellent and legal recruitment technique, but they tend to maintain the status quo of the work force in term of raise , religions , sex and other characteristics , possibly leading to charges of discrimination. 2. 3 Advertising Want ads describe the job and the benefits, identify the employer, and tell those who are interested how to apply . They are most familiar form of employment advertising . for highly specialist requites, ads may be placed in professional journal or out of town newspaper in areas with high concentration of the desired skills Example: General Manager- production (ref: PM) Age: 28-35 years; Graduate with specialization in garment mfg technology from NIFT or equiv. -Minimum 10 years experience in similar position of a unit with a minimum of 1000machines. -Must have detailed hands on knowledge of industrial engineering. We offer competitive salary which is commensurate with experience and qualification. If you aspire to an exiting and rewar ding career , send your detailed resume, quoting your present and expected salaries to jobs. 2. 4 Internet Now today no body thinks anything without internet. So SQUARE give their advertise at internet. Example: WWW. bdjobs. com www. square. bd. com Executive summary The highly anticipated and much celebrated release of the newest and perhaps hippest cellular phone on the market has spurred a number of discussions on the applicability of these devices to other forums.   An important change which has revolutionized not only the way people interact and do business with one another but also the way relationships are formed in this world is the telephone. Alexander Graham Bell could never have imagined that phones today allow people to surf the internet and also watch movies.   The telephone has become such an integral part of the everyday lives of people.   This role is even expected to only become more and more important as the next generation of cellular phones will allow users to watch videos and talk to each other onscreen. This short discourse will therefore discuss the different marketing strategies for mobile phone providers.   This includes the features that are offered in the market for current cellular phones such as the WAP access and even the video or camera quality.   As shown in other pertinent marketing studies that will be discussed in this discourse, there are also other important considerations that consumers take into their decision making process with regard to the purchase of a mobile phone unit.   Using projective techniques and perceptual mapping techniques, this study will attempt to show which of these new features and marketing strategies have the greatest impact on the mobile phone industry.    Executive summary The highly anticipated and much celebrated release of the newest and perhaps hippest cellular phone on the market has spurred a number of discussions on the applicability of these devices to other forums.   An important change which has revolutionized not only the way people interact and do business with one another but also the way relationships are formed in this world is the telephone. Alexander Graham Bell could never have imagined that phones today allow people to surf the internet and also watch movies.   The telephone has become such an integral part of the everyday lives of people.   This role is even expected to only become more and more important as the next generation of cellular phones will allow users to watch videos and talk to each other onscreen. This short discourse will therefore discuss the different marketing strategies for mobile phone providers.   This includes the features that are offered in the market for current cellular phones such as the WAP access and even the video or camera quality.   As shown in other pertinent marketing studies that will be discussed in this discourse, there are also other important considerations that consumers take into their decision making process with regard to the purchase of a mobile phone unit.   Using projective techniques and perceptual mapping techniques, this study will attempt to show which of these new features and marketing strategies have the greatest impact on the mobile phone industry.   

Napster vs. RIAA essays

Napster vs. RIAA essays Napster is: Not Violating Copyrights Going to be a Useful Tool for Musicians in the Future Copyright infringement has quickly become one of the most talked about issues of the internet. The most difficult aspect is defining its boundaries and pinpointing its limits. The distribution of music via Napster is a perfect example of a controversial issue that has sprouted due to copyright questions. Technically, Napster is not violating any copyright laws. Although it may appear as if Napster is distributing and illegally copying music, in actuality Napster is merely a server/database in which users have access to categorized MP3 files. Napster is also free. Copyright infringement is present only when the users illegally copy and distribute music files not merely the presence of a server. This paper takes the standpoint that Napster is going to be an extremely useful tool to the music industry in the future. Although it currently appears that these two groups are at entirely opposite ends, the solution to the problem is defining guidelines that will benefit both sides. The music industry has become extremely volatile with the emergence of company's like Napster, and Mp3.com. These, as well as others, are programs that allow the sharing and trading of music. Napster is software program that lets users create a virtual network in which they can see other users' MP3s and decide if they would like to download them or not. The Napster software also gives the ability to chat with other users and create a set of preferences based on your own musical tastes. And while some of the files being traded through Napster are legal, the majority of the files are not. The users of Napster are able to trade music that has not been authorized by record labels or individual artists. The problem remains that music is being...

Common Examples of Illustration Essay Topics

Common Examples of Illustration Essay Topics Illustration Essay Topics An illustration essay brings out a platform to show out your ability in making something known, giving clarity like glowing a torch. Although you are tasked a title that appears quite easy, you are to make a clear picture, so your reader equips himself or herself with extensive understanding of how a something performs its work, the procedure of repairing something in case it stops functioning, how to elevate yourself to certain status, the process of making something better, and many more. It is not worth that the name illustrative essay originated from the fact that it makes one reading to comprehend in mind a concept as practically it is, for example, creating that mental picture of all that you put down on paper. This essay type mostly bases itself on giving examples as a way demonstrating the different thoughts and ideas available. Therefore, its usual for instructors to call this category of writing an exemplification essay, or in another term as descriptive essay. All of these terms are linked together through the fact that they try to illuminate a cohesive comprehension through clear, reachable explanations together with illustrations. Titles of Illustration Essays These titles constitute half the encounter of the assignment. Because the goal of the assignment is to determine how proficient you are when it comes to giving explanation and description, it can be of great help especially if you have a good title. A good topic is any title of interest you admire to explore it in depth. Usually, the first step of writing any tough assignment begins with doing research. Therefore, it will be easier and enjoyable for those who like researching and composing. Mostly this requires less comprehensive research to have the essay written. However, sometimes you might not have an option when it reaches to selected topics for you. In such an instance you need to expect the best. With this kind of selected titles, nobody knows, you might end up enjoying its writing. Title examples Explain the parts of a sincere apology. Illustrate the advantages and soreness of parenthood. Describe the community obligation of Describe why good health is the most important gift amongst others. Illustrate and explain the importance of one firmly tradition of Americans. Explain how one can be better in communication skills Explain how over the past 50 years there isnt much improvement in our society Describe the source of worry in an individuals death Explain examples of rituals that are out-dated and why they keep on existing In this modern age of the 21st century, describe some of the routines that have emerged Describe how early people discovered that the earth was not flat. Explain the significance of being with a guardian or parent with you Discuss the dangers to children who most times have been self- parented Discuss the reasons why pricey restaurants are mostly quiet. SIMPLE TITLES Discuss how to be neat and organized Using a mix, explain how to bake a good cake. Discuss how you can make a constructive argument with a person you care much about. Explain how you will select a dog or a cat for adoption at a shelter Discuss the complexity involved in loving a person as compared to a pet. Discuss the procedure in perfect birthday present selection for someone. Explain how to rate top in an interview Describe how more travels can expand world view. Explain the importance of attempting fresh things. Using U.S history or world, explain one valuable lesson that can be learned. Explain how to tell a good friend Discuss how one can be a good friend to another Describe the process through which skills can be improved through a hobby. Discuss how to make an excellent girlfriend/boyfriend. If hurt by someone, explain how to forgive him or her. Explain how to forget your past. In the case of emotional wound, explain how you will heal yourself. Discuss the mentors importance. Discuss the lessons that can be drawn from our fears. Discuss the value of having a friend from a different political divide. Explain how racism started in America Discuss the impact of modern slavery College Titles Discuss how to prepare yourself for life at the dorm mentally. Explain the advantages of being with a not- easy professor. Discuss how to stay well with your roommate. Explain proper eating manners in the dining room. Describe the methods of organizing yourself academically to achieve good results Explain the process you will use to choose a major, especially one that stands out Discuss how a useful summer internship can be gotten. Explain the essence of a student creating a budget, and strictly adhering to it. Discuss how to avoid acquiring the freshmen 15 while starting college. Explain how to maintain your good name when schooling outside your country. Discuss the different ways in which you can keep in touch with your friends in high school. Discuss, giving significance as well the different college ritual in your university. Discuss the various ways of making friendship while in university. Discuss how at your college, you will seek medical counseling. Explain how well known your college is and describe the course of its reputation as well. Discuss how toxic friends can be handled while at university. Discuss why rush hour paper writing to some students is preferably efficient while to others it is not. Discuss two main ways of maintaining safety by students while walking alone on campus. Discuss four ways of how college students can stays while partying in college. Sports titles Discuss why an athletic body person can make his or her career from this. Discuss how a team of football can get to Super Bowl. Discuss the major problems that will arise from a football career that is long term. Describe the reasons as to why athletics for females are lowly funded. Explain how sports can negatively impact on your body muscles. Explain how ones self-esteem can be increased using sports. Discuss the prioritization of sports in many schools compared to academics. Discuss doping, and explain why most athletes involve themselves in it and how it can be avoided. Explain the value of engaging children in sports at an early age. Describe life lessons that can be drawn from playing sports. Discuss how the offenses of Jerry were started. Explain how the offenses of Jeff were started. Discuss the barriers overcame by Serena Williams. Interesting Titles Discuss how to show someone who is lying. Describe tips of knowing that someone is crushing on you. Explain the state of mind of a sequential killer. Describe the addiction chemistry. Explain the link between maths and music Discuss how someone being too happy can cry. Discuss crime psychology Explain what puts morale to expensive weddings Describe the inspiration behind expensive and flashy vehicles. Discuss why people are superstitious to weird, uncommon theories. Explain why life after death could be real. Explain why life after death is unbelievable. Describe the self-centered reasons for people having children. Discuss how the outside world learns about you through your fashion. Discuss the importance of not judging someone from the way he or her clothes. Discuss how Silicon Valley belief is dangerous. Explain the creativeness and value of Silicon Valley belief is. Fun Titles Discuss how you can convince somebody that, anymore they are not annoyed about you. Discuss how you can persuade somebody in regards to a particular theory of conspiracy. Discuss the likelihood of alien existence. Discuss the unlikelihood of alien existence. Discuss the essence of ghost superstition. Describe the origin of Bigfoot. Explain the reasons why Bigfoot exists in different forms Describe the historical conception of Loch Ness Monster. Describe the best cheeseburger making process. Discuss the funniest activity you have done in your hometown. Explain how essential it is to have awkward friends. Describe the urban legend that is your favorite. Discuss the reasons why vegans insist telling people that they are vegans. Discuss how working out can become addictive to some people. Describe how junk food can make someone lose weight. Discuss what affects most diets and their problems. Discuss the reasons why the rate of divorce is high. Explain your understanding of monogamy and origin of this concept. Illustrations These are essential parts of your writing essay. These have to be included as essentially they help make illustrations on your behalf. They show up the point you want to deliver thereby making the readers understand you easily. After composing your essay, go through it to ensure that every aspect given out has an illustration that supports what you are talking about. Personal Experience: Apply lived experiences that you have gone through as an individual on earth to give an example to your point. These should be brought out with a lot of easiness and simplicity. It should not be hard to think of a sample to add to your point. Independent of the dullness in your life, you must have undergone an experience at least. Flashback: you must have seen so much on this planet in the current century. You must have seen different aspects of human actions in the society that you can get illustrations from. At some point in life when you need to recall something, visit public places like restaurants, movies rooms and malls and look within. Have a look at how people interact through talking, walking and even fighting. All these interactions will provide you with excellent illustrations. It will also inspire you to look at your topic from a different dimension. Access To: Once you need to reach out to mentor or an expert in the area for information, please do so immediately. To effect this perform an interview that is informal and notes the responses you get, so that you can make a reference to them in the process of writing your essay. Query them on any information about the title or what their opinion are concerning that title or subject. The Media: Luckily, we are living in an era where media has extensively expanded compared to early days. This gives you more choices of information ranging from news, interviews that are taped and even live talk shows. On top of these, also film and books exist. In writing your essay, make this an inspiration and always make a citation of the type of source you use.

World Vision's Marketing Strategy Case Study Example | Topics and Well Written Essays - 500 words

World Vision's Marketing Strategy - Case Study Example One main point that can be noticed in this case is the innovation that has been applied in the marketing in the church as the publications, as these are the ones that can make people more aware of the strategies and goals that World Vision has. Walker, (2008) say that in case of the marketing strategy that has been used on the general New Zealand public is not innovative enough and it has failed to attract the audience from the country. The same kinds of the marketing starategies have been used by all the other charity organizations. The television ads need to make the audience realise the fact of the poverty as well as the horrors that are associated with it. The advertisements have been using the celebrities and this has been the most commonly used strategy these days which has not been too effective. Bradley, (2005) says that in order to raise more and more money and to gain more exposure there is an increasing need for the sponsors especially in the case of the organizations which are working on the char

ASSIGNMENT ON EXTERNAL ENVIRONMENT AND ORGANISATIONAL RESPONSE Essay

ASSIGNMENT ON EXTERNAL ENVIRONMENT AND ORGANISATIONAL RESPONSE - Essay Example Fast Food Industry The fast food industry has demonstrated significant growth and market opportunities which are characterized by the increase in disposable income among New Zealanders as attributed to the increased income and living standards. The trends of the New Zealand economy reveal an increase of monthly wage, benefits and bonuses among consumers. In addition, the busy lifestyles of consumers within the working class and institutions of learning have resulted to an increased consumption fast food. This is due to the cost effectiveness and convenience which characterize the fast food industry. It is in line with the market trends and business opportunities within the New Zealand food industry that Quick Meal Restaurant endeavors to invest within this market. Porter’s Five Forces Analysis Supplier power is one of the most important forces within the market which defines the competitiveness of a company (Pathak, 2012). The fast food production industry within New Zealand d epends largely on the ability of effective supply of raw materials for the production of high quality food products at the right time and quantity so that the needs of the consumers are met. The concentration of suppliers of food products within the New Zealand fast food industry is relatively high (Chand, Eyles & Ni Mhurchu, 2012). This reflects that fast food industries which require investing in this market have desirable market opportunities that they would invest in for competitive advantage. However, there are substitute food products within the New Zealand food industry which are likely to threaten the supply of fast food products. Porter’s analysis of market forces also demonstrates that the power of the buyer is one of the most significant forces within the market which determines the ability of a company to meet its business objectives (Pathak, 2012). The New Zealand fast food consumer is very sensitive to price and quality. This illustrates that the consumer factor s must be incorporated to company values for quality and price of fast food products for attainment of a competitive edge within this market. The threat of product or service substitutes is another external force within a market which influences the strategic competitive strategy of a company. For example food substitutes within large retailers and restaurants are likely to be a major business threat for a company that requires investing in the fast food market within this industry. The threat of new entrants into a specific market is described by Porter as a strong market force which determines the success of a brand within the market (Roy, 2009).

Identify a CRITICAL ISSUE from the reading to write about and present Essay

Identify a CRITICAL ISSUE from the reading to write about and present arguments for and against it then take a position and logi - Essay Example Walker to aid women by testifying on the effect of the syndrome. However, the arguments by Dr. Walker are yet to gain broad and dependable scientific backing. All the alternative studies on the subject indicate otherwise. Therefore, the issue of battered child and women syndrome can only be accepted as an existing issue but not for the purposes it has been used. The issue can be addressed in a better way by enhancing the law to deal with such issues amicably, because the current situation discourages one vice and encourages another. Two wrongs can never make a right. Introduction Children and women alike have been involved in killing in the United States but justice rendered in the courts is debatable, especially to the victims’ side. Children have been convicted and found guilty of killing their parents but the courts both in first trial courts and appellate courts have considered four possible judgments: first and second-degree murder, manslaughter and acquittal on the self- defense rule. Generally, lighter sentences and even acquittal on account of self-defense dominate the judgments in all cases. In most cases, first-degree murder sentences have been reversed and lesser punitive sentences given to the defendants (Wilson, 2000). The lawyers from both sides of the divide have been making their cases in all the cases mentioned. In any case, justice is expected to be delivered to both sides. However, in all these cases, the victim is not alive to state their case whereas the perpetrators of the crimes are there to state their case. This implies that it is the prosecution case against the defense case. It can be concluded from the outcomes in most of the cases that the defense has been carrying the day in either getting lesser sentence or being acquitted altogether. Whether the decisions were based on truth or partial truth is speculative. However, does the reason of battered child or woman syndrome justify committing murder? (Malmquist, 2007) Although mur der is a subject of definition in law as it may have been applied in this case, this paper uses to refer to mere killing of one human being by the other. The arguments are both supportive of the verdicts and against the verdicts in the cases. The conclusion section gives a verdict of this paper. Pros In the first case, the Menendez boys killed their parents, and after it was found that although they were guilty of the action, they were subject of child abuse (psychosexual abuse) there was a mistrial in first trial because the jury tied two versus two on whether rule murder or manslaughter. Even though they were eventually judged for murder and given a life sentence, there was a reason why there was a mistrial. Their relationship with their parents was questionable, to the extent that they feared for their lives every minute that passed. In the second case, Jahnke was found guilty of murdering the father. However, because it was after a violent argument, the jury termed it voluntary manslaughter and not predetermined murder. Although his appeal on grounds of battered child was rejected the judgment had already factored in this aspect. In the third case, the jury found Sociz guilty of attempted manslaughter and later the boy was acquitted for what the judges termed as sympathy for child’

Scenario And Challenges Of Retail Banking In India Finance Essay

Scenario And Challenges Of Retail Banking In India Finance Essay ABSTRACT This paper discusses the overview of retail banking in India. It further explains the scope tremendous growth of this segment among the other segments of banking. The retail sector in India has huge potential is expected to grow at a rapid pace when overall banking sector is expected to grow at 30% this year. The current scenario, products services offered advantages; disadvantages, issues challenges are also a part of this paper. INTRODUCTION Today, the marketing mantra is to delight customers by offering them more than their expectations. This leads to more satisfied customers. The same is applied to the banking industry. Indian Economy is moving from manufacturing to service economy where Banking sector is undergoing a change. The demand for financial products is increasing customization of services is becoming a necessity. The retail banking is growing at a rapid pace. Once it was considered as forbidden by the leading foreign domestic banks. But today all the banks have recognized the importance of retail banking which became possible due to extensive competition, innovation advanced technology. With the expected growth of 30% for retail banking, the banks are focusing more more on it. They are moving up to the potential of this segmant of banking. In terms of revenue for both public private sector banks, Retail banking is a major contributor. PSBs are considered to be more risk averse. In comparison to the private banks, PSBs have higher exposure to the retail banking segment lesser exposure to treasury operations, in which foreign banks holds maximum revenue. In Public Sector Banks, SBI alone holds more than 1/4th of the revenue from retail banking operations. The PSBs have higher share in retail banking because of their rural reach in comparison to private or foreign banks. Out of the total branches of banks in rural India, PSBs have for 94.7% of them. As on 31st march, 2008 the revenue in different segments is shown for PSBs, Private Foreign Banks. PSBs Private Banks Foreign Banks The Indian players are confident towards the Indian Retail banking. The reason for it is that There has been a drastic change in the urban household income pattern which has directly impacted the consumption patterns hence the banking habits of Indians have tilted towards the Retail products services. The spending pattern in India is also increasing. The bullish pattern can be seen in the Retail business. The total outstanding Retail loans in India are below 5% of the Indian GDP whereas they are around 41 of the GDP in Taiwan. The figures are more surprising while comparing with the West. Compared to Western countries, India is lagging behind in the use of credit cards. In India the people have generally save a lot. On an average an Indian saves 35% of his income. Therefore, no. of banking services provided by banks is increasing day by day. Also the tax benefits are available on various loans. For ex- a borrower can avail tax benefits for the loan repayment the interest charged for the loan in case of housing loans. Retail banking is actually a mass market banking where individual customers use local branches of the large commercial banks. The focus is on creating products services that meet the needs of the target customers and in turn making profits as well. Since retail banking products are more on a mass production basis, therefore, all risks operations are to cater to a large number of customers are also based on them. This approach is quite different from wholesale banking or corporate banking where target is on large sized customer accounts rather than large numbers of customers as in the case of retail banking. For servicing your customer better it is very important to understand retail banking as it helps in structuring products and meeting specific requirements for each set of products. ATM introduced the concept of Anytime banking. Anywhere banking became possible with the development of satellites telecom networks across the world. Now it is the time for Anyhow banking the bank which will have all these 3 As will be the leading bank of the next century. RETAIL BANKING Retail banking is quite broad in nature. It refers to dealing with individual customers by commercial banks, both on liabilities assets sides of their balance sheet. Fixed savings /current accounts come on the liabilities side mortgages and loans come on the assets side. Various other services include credit cards or depository services. Retail banking retail lending are often confused with each other but retail lending is only a subset of the retail banking. Individual customers need requirement are accessed approached in an integrated manner in retail banking. Retail banking sector is consists of: BENEFITS OF RETAIL BANKING Retail Banking has become a better option for banks to increase their earnings as the lending to corporate is of high risk are generally slow moving. This sector consists of a large no. of customers of varied class. This type of banking provides customized wide range of products to individual small units. Also the risk is spread the recovery is very good. The products can be designed, deployed marketed according to the individual requirements. ANALYSIS OF RETAIL BANKING STRENGTH Diversified asset portfolio Retail banking consists of a wide range of financial product services. These include deposit product, home loan, loan against equity shares, mortgage loan, auto loan, car loan, payment of bills, credit card, debit card etc. Such a diversified asset portfolios provide banks with higher profit relatively lower NPA (non Performing Assets). Upcoming as a new growth driver Over past few years, fierce competition has lowered the spread profitability from a commercial loan. Also, with the deregulation and increase in consumer loan rate, the risk adjusted return in retail sector has exceeded beyond the return on commercial loan. CRM tools The customer Service Quality implementation through use of CRM tools will help banks in acceptance of their banking product and satisfaction of customer that will eventually yield profit for them. Innovative product development In financial services there is an unlimited scope for development innovation. Banks should approach the customers to find out their financial need problem and accordingly structure their strategies towards the development of the product services, marketing them finally selling them to satisfy its customer. Increase in income With the increase in per capita income growth in urbanization the life style of people has changed. The needs aspirations of people have increased. Therefore, the role of retail banking has become important. By providing various products services like personal loan, education loan, home loan etc to its customer, the retail banking helps in maintaining the changing life style of its customers through affordable credit. Economies of scale Through Retail Banking, Banks can get the benefits of information transaction. Banks have access to more information through extended services. They should systematically record this customer information as it can help them in efficient utilization of this information, which in turn can be used in finding out new segmento of market to sell their new services. WEAKNESS Reduces the profitability Retail banking requires high capital investment as a huge amount is spent on managing the wide range of product service which further requires large staff high quality technology. All this reduces the overall banks profitability. Avoids corporate sector Retail banking avoids corporate sector which forms the backbone of Indian economy. Banks should properly manage their corporate clients through lower arte credit, higher amount of loan etc. Corporate clients are easily manageable as they have well defined financial policy projects. Changes in technology If banks are not able to match with the latest technology it may affect their growth. Also the technology requires huge amount of capital investment if suppose, the technology fails then it will affect the banks reputation the bank may lose some of its customer. Marketing Retail banking requires strong internal as well as external marketing strategies to be adopted by bank. Under retail banking the management needs those employees who can introduce product properly to their customers. The employees must be aware of the products they are offering because if this is not the case then it can lead to the failure of even a very good product. Also bank should spend a lot on its marketing of product to general public. All this increases the expenses of banks in terms of time cost required to introduce the product. OPPORTUNITIES 1) Increase in per capita income: There has been increase in the per capita income over the past few years is expected to grow in the future also. Moreover, the younger population is more comfortable in taking personal debt than previous generations. Their purchasing power has also increased due to economic growth more jobs. Also GDP of India is rising at a very good rate. Currently it is around 9% is expected to rise in the near future. Innovation in products services This segment has more scope for innovation as banks tries to provide more more products services to their customers as desired by them. Banks can continuously modify its products services to match the market demand sustain in this competitive era. 3) Growing Economy Retail banking has enormous opportunities in a growing economy like India. A.T. Kearney, a global mgnt. consulting firm, identified India as the 2nd most attractive retail destination among the 30 emergent markets. THREATS Large payout of loans The increasing competition has made the banks to disburse large no. of customer loans, auto loans, home loans, loans on credit cards, educational loans etc. on easy terms without much inquiry. Due to this the no. of case of default in loan repayment has increased. This in turn has increased the banks bad debts nonperforming assets (NPA). This was one of the major reasons for recession which has affected the world. 2) Customer privacy issues One of the major problems from customers point of view is that the customer service representatives of the banks ring up their customers at any time at their places of work, informing them about new products services. This may cause inconvenience to busy customers. Banks are also responsible for not sharing the personal information of the customers with any outside agencies like market research groups other advertisers. 3) Information Technology With the growth of IT, a number of frauds have aroused are carried out with the help of technology. These frauds come under the domain of cyber crimes. The unscrupulous elements have always attacked banks. In many cases these elements have stolen credit card no., password other confidential information relating to customer. For ex- Satyam scam. These elements have also hacked banks website. BANKING PRODUCT The banking product areas which have high growth potential can be classified as follows: à ¢Ã¢â€š ¬Ã‚ ¢ HOUSING LOANS Housing loan comprises of 48% of all retail loans. The customer attitudes toward holding debt translated this market into a market that expanded with a rate of 35% annually from 1999 to 2004. Also the lending rates are not very high and the growing household income enables the borrower to make the payment of interests principal amount. Banks generally have tie ups with various real estate companies. This is to reduce to efforts on the side of customer for taking loans. à ¢Ã¢â€š ¬Ã‚ ¢ VEHICLE LOANS Housing loan comprises of 27.2% of all retail loans. Car sales volume in 2004 increased to more than a million vehicles and annual growth in sales reached 954,354 in 2007. The sales of bikes have also increases. Banks provide various lucrative plans to finance your car or a bike. They often come up with various schemes which increases the sales of the vehicles help people fulfill their aspirations. India has become the 3rd largest market for cars MUVs. The growth drivers of this segment are easy finance, low interest rates, opening up of 2nd hand car finance up gradation of rider to four wheelers from two wheeler. à ¢Ã¢â€š ¬Ã‚ ¢ SME BANKING Initially public sector banks in India focused only on big industries instead of small businesses. But today SME market in India has expanded beyond 4 million businesses. These businesses are growing, importing exporting and demanding more more complicated banking products and services. à ¢Ã¢â€š ¬Ã‚ ¢ PERSONAL FINANCIAL SERVICES Banks provided this service to boost the financial status of individuals. The banks that can establish the right combination of account mgnt distribution infrastructure can avail the benefits from growing market for wealth management. The services can be saving income in bank accounts or investing in insurance ISSUES TO THE RETAIL-BANKING SECTOR The key policy issues in retail banking sector are: financial enclosure, accessibility to finance, protection of consumer his privacy, financial capability, responsible lending, regulation prevention of financial crime. ADVANTAGES AND DISADVANTAGES OF RETAIL BANKING ADVANTAGES The advantages from the resource asset point of view are as follows: Resource Side Apart from current savings accounts, the deposits in retail banking are comparatively stable. These constitute core deposits. Helps in increasing the subsidiary business of the banks. They are interest insensitive in case of current savings accounts. The funds in this sector are the low cost funds. Helps in building a strong customer base. ASSETS SIDE For funds deployment, Retail banking is a good opportunity. When there is a high demand for banking products services, Retail banking need not require high marketing efforts. Consumer loans involve less amount of risk have perception of less NPA. Through investments in productivity activities, it helps in economic revitalization of the nation. Through affordable credit, this segment of banking improves lifestyle of the people fulfils the aspirations of the people. Diversified portfolio due to huge customer base reduces risk for a bank. DISADVANTAGES Huge capital investment is required in designing new financial products. It requires a lot of time cost for the bank. Today net banking is preferable over branch banking by customers. It is not possible for banks to retain their customers if their technology is not up to the mark. The customers wishing to use net banking will switch over to the services of some other bank. Various other financial products like mutual funds etc. attract customers towards themselves. Banks are not able to exploit the technology to an appropriate level Banks is spending heavily on human resource department for monitoring following up of large no. of loan accounts. In the absence of proper follow-up, long term loans like housing loan which involves long repayment term can become NPAs. As compared to wholesale banking, the amount borrowed in retail banking by a single customer is very low. Therefore, the bank is not able to make huge profits from a single customer. STRATEGIES FOR SUCCESS IN RETAIL BANKING Banks should adopt the following strategies to achieve success in the retail banking sector. Adoption of advanced latest technology Availability of skilled man power in all branches offices Extensive market research should be carried out in order to formulate innovative competitive products services Managing relationship with customers by having an approach of customer relationship management. There should be balanced and sustained growth in deposits advances More more delivery channels should be explored Service quality should be improved with human touch giving the customers personal experience Proper strategic cost management should be adopted Constant focus should be there on Universal banking and financial supermarkets Cross Selling of Products Public Sector Banks have a wide network of branches. This provides them with added advantage over other banks. Through these branches banks have an opportunity as they can sell third-party products. Tie Up arrangements Public, private foreign banks should tie up enter into strategic alliance with other banks to extend their reach by having presence in various other regions. This will help them by enabling them to make benefits by reaching customers across the country. Business Process Outsourcing Outsourcing of various processes will save time cost. Eventually this will help the banks in concentrating on their core business area, that is, their core competency. For ex- Managing ATMs should be outsourced, which will save banks from dealing with something which is not their core competency. CHALLENGES TO RETAIL BANKING IN INDIA The key challenges before the bank is to strike a balance between credit growth quality of asset simultaneously and sustaining the profitability in the increasing interest rate scenario. With the advancement in technology, there has been increase in the responsibilities challenges for an IT department in managing, maintaining optimizing the performance of retail banking networks. According to credit rating agency CARE, in 2010-11, the non performing assets (NPAs) in the industry are expected to rise to 3.5 % of the total assets as compared to previous fiscal years 2.8 %. Therefore, measures should be adopted to reduce NPA. As per the RBIs instructions, banks are required to provide for 70% of the total bad loans on their books from Sep 2010. The new Base rate is yet to be implemented which will ensure transparency in the lending but will reduce banks profits as they will then be able to lend at or above base rate not below it. This may affect banks as they may lose their some customers to whom the loan were given at below PLR. RBI has also asked banks to provide interest on savings accounts on daily basis. This will put pressure on margins of banks. RBI is adopting various measures to reduce liquidity. They have increased CRR also increased Repo reverse repo rate. All this will impact the lending rate of banks as the interest rate will rise to reduce liquidity in market. But this will be a threat to banking sector. At this time when interest rates are higher interest rate volatility exists, the Current Account Saving Account (CASA) deposits help banks maintaining their margins. These accounts helps in maintaining the spread between the cost of funds interest earned in a period of high interest rates. In recent past, the outsourcing of various activities such as software hardware maintenance, entire ATM operation (including cash, refilling) etc. has become very important. The banks should have innovative strategic management approach to meet its customers needs requirements in terms of products or services. It is generally said that, it takes months to find a good customer but only seconds to lose him. Therefore, banks should have the strategy of Knowing Your Customer (KYC). To retain the ongoing trust of the public reputation, banks are supposed to meet their commitments take utmost care while serving their customers. In order to increase the market share profitability in the retail banking corporate banking, the customer loyalty is very important. As per the government order, banks have to align their accounting practices in line with the IFRS (International Financial Reporting System) within 2 more years. Limited no. of branches ATMs in rural areas. Less education or training is given to the people in rural areas who are illiterate dont know how to do avail the basic benefits from banking, forget about operating ATMs. If all these challenges are faced by the banks with utmost care and deliberation, the retail banking is expected to play a very crucial role in coming years. CONCLUSION Since the reforms in financial sector in India, Retail banking is facing a lot of competition. Today banks are on their toes for sustaining in existing business capturing new business. Banks are competing for increasing their retail business. Constant innovation should be there in retail banking in areas product development differentiation, marketing, micro-planning, prudent pricing, technological up gradation, customization, home / electronic / mobile banking, asset liability management effective risk management and t techniques. But in the Indian banks, there is very less little or no interest in innovative products. Innovation should not only in terms of technology or through internet or computers but it should be such that it benefits even the rural areas. You cant just really on technology become a tech savvy in a country where Internet penetration is only 1.65%. While retail banking offers exceptional growth opportunities, the challenges are equally discouraging. Therefore, banks should face the challenges optimistically make use of opportunities to make profit. The success in retail banking business depends on the kind of technology used the effectiveness of operations. This provides the banks an edge over their competitors. Furthermore, customer interest should be most important for becoming a responsible bank. The focus of this sector should not only remain to just increasing the per capita indebtedness but it should be in terms of creation of wealth at macro economical level. RECCOMENDATIONS The retail banking sector in India should adopt knowledge banking approach which is one of the differentiating strategies of Yes Bank who is among the top 10 innovative banks of the world. The focus should be there on sun rising sectors of economy like IT, Engineering, infrastructure logistics, food agriculture etc. These are sectors of economy have growth prospects. Banks should extend their operations to rural semi urban areas should have a responsible banking approach. This can be done by educating training people to avail the benefits of banking services which will not only help the banks in increasing their reputation but will also help them in long term perspective to increase the profits by tapping the untapped areas.